54 | Show preview: Interzum 2025
Above: Exhibitor Foresco at the 2023 event
situation is still very challenging for them,” he said. “We don’t see any growth in the major
markets in Germany. I think everyone knows that China is not growing, they’re probably in a recession. There are some markets like the US which are apparently growing. Nevertheless, the overall situation is very tough. But they say they need Interzum to stimulate the market and to present innovations to customers, who in turn can stimulate the final consumer market. “Everyone is really putting a lot of hope and effort in their Interzum presentations to have a positive spirit and we all hope it will be a point to send positive signals to the
industry. We hear the same from our visitor side, they are struggling even more, but they hope with new products and components in their retail stores the customer demands can pick up. In Germany, predictions suggest there could be a growth path after the summer, so we see some slight positive signals.”
IDD COLOGNE
Mr Fischer also presented news of the launch of a new trade show in the interior design / furniture sector – IDD Cologne. The exhibition is aimed at high-end furniture producers and the top brands of the industry. The former IMM Cologne
show, also run by Koelnmesse, has faced some tough times over recent years and the edition scheduled for January 2025 was cancelled last autumn due to a lack of exhibitor interest. “We also decided that we wanted to
develop new concepts for the market,” added Mr Fischer. “We had intense and long discussions with the industry, so decided to split the old IMM into two new shows. The new IMM stays with the same brand but a new concept, focusing only on the low and medium scale products for consumer-oriented design. The show, still taking place at the regular time – January 20-23, 2026 – will be a sourcing platform for the big retailers in Germany and Europe. For premium products, IDD Cologne will
run every two years in October and the concept is broadened from residential to also include hospitality and contract business, whether it is for offices, kitchen/bathroom/ bedroom furniture producers, and even decorative lighting and wall decorations. Target visitors include premium furniture retailers and facilities managers for banks and insurance companies. “It will start as small but very exclusive and a premium show for the European industry,” said Mr Fischer. An IDD Downtown feature encourages
exhibitors to open their showrooms in Cologne and encourage visitors to visit them, while also highlighting Cologne as a design city. ● For more information on Interzum and
Above: Koelnmesse WBPI | April/May 2025 |
www.wbpionline.com
ticket information, visit:
https://www.interzum.com/en/
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