INDUSTRY FUTURE Ӏ NOVEMBER 2022
We are also the first in the
industry to add a fully-electric crane, the SGC 90, to our fleet, proving that larger ring cranes can be fully future-proof. Additionally, we’re working with manufacturers on concepts like hybrid mobile- folding tower cranes, the use of HVO-fuel, retrofitting old engine and exhaust systems, plugging smaller cranes into the grid, and more. This kind of work is always evolving, because we can always do better.
Meanwhile, we continue
to innovate and create new solutions. In the area of R&D, we are code signing lifting solutions with customers, especially as component weights go up. Our customers look to us for solutions, and their requests drive our future lifting designs. As I consider where the
industry is going, I believe that the fundamentals will remain the same: we are a technical services player providing clients with valuable solutions. A sound operational execution, close local client contact, and trust are as crucial as ever. What is changing is that equipment is becoming more complex and operator requirements more advanced. This will require more in-depth training of skilled operators and technicians, especially on electronics. Soon we’ll be calling them pilots or captains, as they’ll command increasingly more complex equipment while collaborating with everyone on site! As we create our future, we will
continue diversifying, pursuing growth in North America, and reinvesting in our crane rental divisions. We’ve focused on project equipment over the last several projects, so are rebalancing by investing in our rental divisions. I am convinced both are vital to our business.
SERVING THE WORLD We’re proud to boast a strong global presence thanks to a flat and efficient organisational structure. This means we avoid redundant management layers and focus on core processes that generate value for our customers. Our managing directors are more like mini-CEOs, with a lot of personal freedom and responsibility to operate in their local markets. We complement this
decentralised, flat structure with a very action-oriented headquarters team. This HQ team can be dispatched quickly to assist any business unit as needed, and every director at headquarters understands that they have both a controlling as well as supporting/expert role. This is how we can operate successfully at two extremes: serving local clients through entrepreneurial local business units, and global clients through centralised project organisation and engineering. Our local business units are distinguished by their know-how and adaptability to local markets. The key thing that sets them apart, though, is that they can tap into our larger pool of global expertise and equipment. At the same time, we assist major global clients on a variety of complex projects because we have a footprint nearly everywhere. Being able to tell them, “Yes, we have already done this type of work, and yes, we have already been in this local market for years,” makes a big difference.
DOING WHAT WE LOVE For me, it all started as I watched that bridge being lifted at night. But there have been many memorable moments since then, and each reminds me that at Sarens, we are fortunate to do what we love. For example, I remember how deciding to build our own giant crane was actually a very short
“meeting” in which all board members agreed on it in less than 15 minutes because we were all so excited to make it happen! The decision to build our second giant crane was an even shorter meeting. That’s the power of a united shareholder, board, and management team that’s committed to long-term development over short-term thinking. As that vision came to life, seeing our giant SGC- 120 crane in the background as President Obama spoke at a newly- built plant was amazing. Setting up joint ventures has also been a rewarding experience. I truly like teaming up with complementary crane rental and transport companies, and although negotiations and discussions can be quite animated and intense, having co-shareholders, especially in challenging markets, is a real advantage. I’m proud to say that we now operate a diverse group of up to 11 joint ventures in Asia, the Middle East, Africa, and Europe.
FAMILY OWNED We are proud of the work we do, and there is nobody else on the globe who is like us. We are the only global heavy lift and specialised transport player that is still majority family-owned and managed: that is a unique thing in today’s world. Our clients can interact with a visible shareholder with a real name, and not with a “faceless organisation” where decision- making can be cumbersome and distant. They also get the benefit of working with an entrepreneurial business unit team on local projects, or with a global organisation on complex and innovative operations. It’s true that at Sarens, there is nothing too heavy and nothing too high. There’s also nothing we haven’t done, or won’t yet do. The future is ours, and we’re more than ready for it. We’ll see you there!
CRANES TODAY 69
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