AI COPYWRITING DOES NOT MEAN LOSING YOUR VOICE, IT MEANS SPEEDING UP THE PROCESS
The AI Content Toolkit: Save Time, Stay Consistent Even with AI, you have still got to be prepared to spend time creating and scheduling content. Especially if you want to engage your audience with authentic content. However, these days, you can save hours and hours of time with AI tools. Let’s break down the tools that can help you create quality content fast.
Canva – Design Made Easy (with AI help) Canva is the go-to design platform for non- designers. Its Magic Write tool generates caption ideas, while Magic Resize transforms your design into Facebook, Instagram and Google-ready formats in seconds. You can use it for: Clinic awareness posts; Seasonal health tips or Branded carousels with educational value.
Pharmacy tip: Search “flu jab Instagram post” in Canva and customise it with your own details in minutes.
CapCut – Creates Reels and TikTok's Like a Pro CapCut is the free video editing tool behind most of the high-quality Reels and TikToks you see
online. It has built-in templates, trending audio and AI-powered auto captions, music syncing and transitions. You can use it for: ‘Behind the scenes’ videos; Patient journeys (with consent) or a Day- in-the-life pharmacy reels.
Pharmacy tip: Film 2-minutes of footage from your ear health clinic service, drop it into CapCut and let Auto Caption, AI clipper and other AI tools help you make loads of smaller clips to use.
ChatGPT – Your Content Co-Pilot AI copywriting does not mean losing your voice, it means speeding up the process. Use ChatGPT to brainstorm content, write captions (in a human way!), repurpose blogs or even come up with entire campaign ideas. Here are a few prompts to try: ‘Write 3 friendly Instagram captions promoting Pharmacy First in Edinburgh’ or ‘Turn this clinic landing page into a social post carousel script'.
Pharmacy tip: Create a “Project” on ChatGPT and call it “Pharmacy Social Media Posts”. Give it clear instructions and formatting guidelines and use it for all your social content and planning.
And Don't Forget: The Platforms Themselves Now Use AI Instagram, Facebook, TikTok and Google Business now have built-in AI features designed to make content creation and engagement easier.
Meta’s Business Suite (Facebook + Instagram) offers AI-powered post scheduling, caption prompts and ad recommendations.
TikTok’s Creative Centre includes trend analysis, hashtag suggestions and AI tools for creating on- brand, high-performing videos.
Google Business uses AI to suggest post types, captions, and now provides deeper performance insights powered by Gemini.
Tip: Look out for automated suggestions next time you post - AI is already working behind the scenes.
AI Tools to Help You Plan and Post Creating is one thing - scheduling and managing your content is another. Here are some platforms help you stay organised and consistent, with AI features that make planning and posting seamless.
Sprout Social: A full-featured platform that automates engagement, publishing and social listening. AI features include sentiment analysis, smart scheduling and content performance insights.
Buffer: A simple, user-friendly scheduler now enhanced with AI for post ideas, content repurposing, and best-time posting recommendations. Great for getting started quickly.
The “3 E’s” of Content That Gets Engagement Before you hit post, ask yourself: Does this educate, entertain, or empower?
• Educate – Health tips, myth-busting, FAQs • Entertain – Relatable humour, pharmacy moments, behind-the-scenes
•Empower – Share patient wins (with permission), highlight your team, demystify services
Reminder: Even a 15-second clip showing a pharmacist preparing travel vaccines, with a caption like “Doing this now so you don’t get sick later ” can outperform a formal post 10x over.
Your Weekly Content Plan (Built for Busy Pharmacies) Start small. You don’t need daily content (although, if you can do daily, that’s ideal!) Use this “2 + 2” formula to build consistency:
• 2 Video Posts (CapCut) - Behind-the- scenes, team intros, quick health tips
•2 Static or Carousel Posts (Canva + ChatGPT) - Infographics, product awareness, service explainers
Final Thought: AI Won’t Replace Your Voice - It Will Help Amplify It Pharmacy owners don’t need to become influencers. But you do need to show up consistently and connect with your patients where they spend time. On social.
START SMALL. YOU DON’T NEED DAILY CONTENT
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