POST SMARTER, NOT HARDER
Would you follow your own pharmacy on Instagram? That’s the uncomfortable question I ask every client before diving into their social media.
By Saam Ali, CEO @Pharmacy Mentor
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f the answer is no - or even a hesitant “maybe” - that tells us everything. In most cases, it’s not even about the content, it’s that there is barely any content at all.
The channels are dormant. The energy isn’t there. And honestly? I get it. Social media is time-consuming. It’s overwhelming. It changes constantly. Even we struggle to keep up sometimes, and we are a digital marketing agency! But here’s a fact: Social media remains one of the most powerful marketing tools a pharmacy can use.
It cannot be an afterthought. Why? Because it is not just about broadcasting your services anymore. It is about building relationships. In a world where TikTok trends shift weekly, algorithms favour consistency and patients expect real value (not generic promotions), engagement is everything. You are not just competing with other businesses. You are competing with everything else in your patient’s feed. And that is where they are spending hours every day.
But here is the challenge: pharmacy teams are already stretched. Creating content consistently across multiple platforms feels impossible. That is where AI comes in. I am not talking about robotic posts or lifeless automation. I am talking about using artificial intelligence to save time, enhance creativity and help your pharmacy show up like a pro.
In this article, we will explore the tools, tactics and weekly structure to turn your social media into one of your most powerful patient engagement channels - with the help of AI.
The Big Shift: From Promotion to Engagement A few years ago, it was enough to post a flyer on Facebook saying “We offer flu jabs”. Now? That post will disappear into the void. It may be “seen” by a few people, yes, but you will secure hardly any engagement. Why? Due to algorithms and today’s audiences. They favour connection over promotion. Patients want to see your team, not your logo. They want bite-sized education, not sales pitches. They want to be entertained while they learn.
Whether it’s TikTok or Instagram Reels, authentic content wins. Pharmacies that embrace this are building stronger local relationships, increasing bookings and growing their service income. That’s because they feel human, relevant and present.
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