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FITPHARM UK: WHERE HEALTHCARE AND FITNESS FINALLY SHAKE HANDS
It is no secret that our healthcare system has long operated with a reactive mindset.
By Anthony Luby, Senior Pharmacist and Advocate for Preventative Wellbeing
W
e wait for symptoms, chase treatments and often arrive late to the game when prevention could have
been the winning move all along.
But what happens when someone from inside the system starts asking tougher questions? What if, instead of waiting until people become patients, we brought in a different kind of support before they ever needed a prescription? That’s exactly the line of thinking that led senior pharmacist Anthony Luby to look beyond the pharmacy counter and into the gym.
A System Ready for Rethink Luby’s experience in both clinical settings and personal fitness opened his eyes to something glaring - while fitness professionals are experts in movement, motivation and lifestyle change, they’re rarely invited into the healthcare conversation. Yet, they have the tools that could shift the dial on long-term wellbeing. “We know prevention matters, and yet we still treat it like a bonus add-on,” he says. “We need more than posters and one-off wellbeing days. We need integrated, personalised everyday support.”
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The Birth of a Hybrid Approach Enter FitPharm UK - a new platform in development that aims to blur the lines between clinical insight and fitness-based action. Designed with workplace wellbeing in mind, the concept is simple but overdue: bring healthcare and fitness under one roof and start helping people before their health takes a turn.
At its heart, FitPharm UK will offer employees: • Personalised health and fitness plans • Preventative advice led by pharmacists • A straightforward wellbeing hub to track progress and stay motivated
The platform isn’t trying to replace GPs, physios or PTs, it’s trying to connect them - making each role more powerful through collaboration. And by starting with businesses who are ready to offer more than discounted gym memberships, Luby hopes to move employee wellbeing from a checkbox to a cornerstone.
From the Pharmacy to the Frontline of Prevention This isn’t just a side project for Luby, it’s a natural extension of his career and personal passion. “So
many conversations I have at work are about conditions that could have been prevented with the right support earlier,” he says. “It’s frustrating when you know change is possible, but the system isn’t set up to deliver it.”
By bridging the gap between clinical care and fitness, FitPharm UK is looking to create a new kind of frontline - one where pharmacists don’t only talk about medication and fitness professionals aren’t left to work in silos.
Looking Ahead The platform is currently inviting early access businesses to get involved and help shape its development. For those tired of fragmented solutions and generic wellbeing apps, this could be a welcome shift.
FitPharm UK might just be the handshake that healthcare and fitness have needed for years.
Scan the QR code above to join the waitlist.
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