Planting Storage Seeds


With Grassroots Marketing By M. Anne Ballard


Grow Your Business


do just that while lowering your Cost Per Lease (CPL). In 2020, our managers made an average of 51,961 marketing messages per store per year, or 4,330 per month average. Marketing messages include the follow- ing actions: outgoing calls, emails, visits, events on site, social media posts, club meetings, expos, off-site networking, social media reach, refer- rals, and EDDM (Every Door Direct Mail) with the post office. In 2019, pre-CO- VID, they completed 29,103 visits to local businesses and organizations in their neighborhoods and had a total of 40,557 visitors to our on-site events which are listed on the page 10. Our 2020, aver- age Cost Per Lease (CPL) was $62.77


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for the entire portfolio. Comparing this CPL to other top operators, we find it to be quite low in comparison. As professional storage counselors to the public, we are seeing opportunity


arge or small, brand new or older properties, we are all in need of a constant stream of inquiries to grow or maintain occupancy and keep rates as high as possible. Community events and grassroots marketing in your neighborhood can


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June 2021


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