PLANTING STORAGE SEEDS


2020 PMG – Managers Personal Marketing Goals 6,299.00


57 Total Stores Visits


7,871.00 20,814.00


6,945.00 48,829.00


2,324,501.00 15,157.00 15,506.00 1,318.00


Event Visitors Working/


Awareness


Outbound Calls Letters/Postcards Emails


Facebook Posts New Leases Referrals


514,545.00 Facebook Reach 2,961,785.00 Total Activity


122 857


40,781 266 272 23


9,027 51,961


10 71


3,398 22 23 2


752 4,330


111 138 365


9


12 30


you need to AVG Per Sto./YR AVG Per Sto./MO


Here is the list of those to whom visit weekly, doing


about 10 to 20 per week, or about two hours per week outside of the office, making quick visits and drop- ping off some sort of goodie to each one along with your referral cards so that you are adding at least 40 to 100 new contacts to your email database each month. Don't forget to sell to your competitors and share referrals with them when they are full on a particular size and when you have an exclusive size or product type. Groups to target:


• Apartments, Real Estate Offices, Moving Companies, Building Managers,BOMA, IREM Apartment Associations, Home Builders Association


• Title Companies, Doctors, Dentists, Banks, Chiropractors, CPAs, Attorneys


• Service Businesses, Local Retailers, Interior esigners


We set a goal for each type of activity and then track our results. Here are the results


for 2019 and 2020 in the table above and on the following page. For 2019, you will quickly see the impact COVID had on our outreach programs:


Here's a list of 20 events we find to be very successful if planned properly in advance


(at least 120 days or more in advance) and executed according to plan: • Apartment Manager Drop In


• Green Market • Customer Appreciation Week • Business After Hours • Drive-Thru Haunted House • Car Show • Ribbon Cutting • Press Releases • Non-Profits, Government • Chamber of Commerce • Wine Tasting • Grand Opening • Seasonal Displays


• Fashion Show/Designer Showcase • Lunch and Learns • Coffee and Donut Tours • Starving Artists Show


• Pumpkin Patch • Local Club(s) Meetings • Small Business Presentations • Local Media • Community and Networking Events • Yard Sale • VIP Tours and Reception


• Blood Drive, Car Wash, Charity Events


10


• Churches and Synagogues Once you have made a visit to


each of these, make sure to get a June 2021


• Homeowners Associations, Trailer Parks


• Crisis Centers, Insurance Companies, Fire and Disaster Clean Up


• Chamber Members, Other Club Members


• RV/Boat and Motorcycle Dealers


• Manufacturer Reps, Distribution, Truck-Based Businesses


• Schools, Universities, Large Employers, Hospitals


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