PLANTING STORAGE SEEDS


business card and contact from each one. When you get back to your office, add them to your email database for announcements about your upcoming on-site events or “Business of the Month” program.


Get Active! Most of us are already members of our local chambers of commerce, but how involved are we in the monthly ac- tivities and events? When possible, are you attending each and every possible meeting to exchange business cards, meet new members, and have breakfast with other local businesses? If not, get out there! This is the logical first place to start participating. If your store is new or recently added a new phase or remodeled your office, now is the perfect time to host the chamber’s “Business After Hours” and show off your product. Do they have your materials available to handout to newcomers or those visiting the chamber offices? Make sure they do. And if you pay a refer- ral fee, make sure you express this idea to the staff while leaving them plenty of referral cards.


When we host these on-site events, we make sure


to spread out the food and drinks within our units and throughout our property to highlight our amenities, ensur- ing they touch and experience our best features. We cre- ate a treasure map for each guest to follow to find all the goodies and hand this out at registration. We register all participants, col- lecting their business cards and contact information, and give out door prizes. This enables us to follow up afterwards via email and make them a special offer for having attended. Post pric- ing signs for each unit type and show its size code (i.e. “10-by-20 for $329” posted on the outside of the unit). We also dress each serving table and bar area and give a goodie bag of our promo- tional items to each and every attendee. You might want to have music or a band or a spe- cial theme for your event as well. Make sure someone stays at the front desk to rent spaces during the event. You should also post a sign stating that those renting tonight get some kind of special not offered anywhere else. Take lots of pictures and post them on your website in a photo gal- lery of special events you hold throughout the year, naming the


40,557.00 62,252.00


7,774.00 26,793.00


2,429,630.00 15,525.00 15,760.00 1,428.00


June 2021


The last photo, on the following page, features the door prize winners showcasing their winnings.


2019 PMG – Managers Personal Marketing Goals 29,103.00


59 Total Stores Visits


Event Visitors Working/


Awareness


Outbound Calls Letters/Postcards Emails


Facebook Posts New Leases Referrals


804,379.00 Facebook Reach 3,433,201.00 Total Activity


132 454


40,180 263 267 24


13,634 58,190


11 38


3,432 22 22 2


1136 4,849


493 687


1055 41


157 88


date and type of each event. Everyone loves to see themselves in photos of events they have attended; this will also drive more traffic to your website.


These photos are from a Business After Hours with the North Palm Beach Chamber of Commerce in Palm Beach Gardens, Fla.


First is the sign on each display unit with the size code and


price. That particular unit size now rents for $355. The photo on the right shows how we set up the food (des-


serts in this case) in each unit to get them to follow the treasure map for all the goodies.


AVG Per Sto./YR AVG Per Sto./MO


11


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