ADVERTORIAL POLICING IS HARD ENOUGH WITHOUT MONEY STRESS By Rich Ormond, Head of Public Sector
Money shouldn’t feel like another shift you’re just trying to get through. But in policing, it ends up right there with the missed breaks, the back-breaking kit, and the payslip that looks like someone dropped the alphabet on a calculator. It lurks in the background, quietly plotting, until something finally snaps, usually on the one rare day you’d planned to do something lovely and civilian. Suddenly money is just another thing shoved onto the “I’ll sort it later” pile, wedged between “figure out my pension” and “find the other half of the cursed Tupperware from 2018”. Money Guided is built for officers and
staff who don’t have the luxury of peaceful lunch breaks, predictable hours, or the time to play detective with comparison sites. You’re managing other people’s emergencies while your own life admin stacks up like evidence bags no one’s labelled yet. And here’s the truth no one ever admits: most officers aren’t failing
50 | POLICE | DECEMBER | 2025
to save because they “should try harder”. You can’t save what you don’t have. The issue isn’t willpower, it’s head space, time, and information. That’s where we come in. Our app gives you one clear place
to see your money, understand where it’s actually going, and spot the small wins you’d otherwise miss. It’s simple, supportive, and designed around policing, not in spite of it. Ask it anything: pay, pensions, bills, or that mysterious deduction that feels like the universe having a laugh. It replies in plain English, even at 3am outside A&E when your brain has officially clocked off. No spreadsheets. No shame. Just answers you can actually use. A surprise bill increase? It’ll flag it. Car insurance ending? It’ll remind you. Your force pays for it. You use it for free.
We don’t earn a penny from anything you do inside the app, any commission goes straight back into your pocket. No selling. No nudges. No nonsense.
Thinking you and your colleagues need Money Guided? Tell us. Scan the QR code, drop your details in, and we’ll nudge the right doors so you don’t have to.
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