THINK PINK CAMPAIGN


THINK PINK EXPANDS ACROSS UK, LEADING NEW ERA IN PRIVATE HIRE BY EMPOWERING WOMEN DRIVERS


Think Pink, a trailblazer in the private hire sector, is driving change in the industry by offering recruitment and retention of women drivers to fleets. This non-profit initiative not only financially empowers women in the workforce but also offers passengers the option to select a female driver, delivering significant change and commercial benefits to fleet partners.


new branded Think Pink fleet with ‘Driven by Women’ signage on the cars. Mary Storrie, founder and CEO of the Rosie May Foundation and Think Pink was present at the launch alongside newly recruited female drivers.


Since Think Pink’s successful partnership with Founder Fleet DG Cars in the East Midlands launched in 2022, it has expanded nationally, establishing itself as a driving force in the recruitment and support of women in the private hire industry. New partnerships include Cross Street Cars, Blueline Taxis and Wellman Cars.


In June, Think Pink partnered with Cross Street Cars, a family-owned business in Swindon. Sonia Nijar, Operations Director, expressed her enthus- iasm for the collaboration: “Partnering with Think Pink to introduce more women into the private hire industry is not just about diversity; it’s about unlocking the full potential of our workforce.


“Together, we’re driving change, breaking barriers, and paving the way for a more inclusive future.”


Think Pink’s most recent expansion in the Northeast with Blueline Taxis saw the launch of a


36 SEPTEMBER 2024 PHTM


Tom Shanks, Finance Director at Blueline Taxis, expressed his excitement: “We’re thrilled to be launching THINK PINK in Newcastle. The initiative is about empowerment, providing women with flexible employment opportunities. We


breaking the stereotypes of a taxi driver and offering a flexible option of self-employment that suits women’s needs, especially those balancing work with family life.”


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