SOCIAL MEDIA: REACH NEW CUSTOMERS
SEVEN TIPS TO HELP YOUR BUSINESS ATTRACT MORE CUSTOMERS ON SOCIAL MEDIA
Article By Phil Holloway Marketing Director
www.hollogram.com
So, you are busy running your taxi business, making sure the cars look clean, the drivers are presentable and smart, and that the phones are answered and bookings are being dealt with, but nobody has probably
ever explained how you can use social media channels and digital marketing to help bring you more customers, help you recruit more drivers and effectively help you grow your business and earn more money.
Your customers, both new and existing ones – as well as some old customers who perhaps have gone elsewhere, well they are all on Facebook, Instagram and probably the younger ones are on TikTok as well now. It’s not a surprise if I tell you that on average people spend two hours and 29 minutes on social media EVERY DAY!
So, if you want to get more bookings, more app downloads, more customers, more drivers and more local brand awareness you can start today by adding some interesting content on your social media channels.
Having worked on many taxi company’s social media channels over the last five years, I wanted to share with you all some “Top Tips” to help the industry improve as a whole. We know that we have some global competition now, but what they can’t do is compete with us on the ground level. We are local taxi firms in our local towns. We know and understand our customers, so we need to use this to our advantage.
Tip #1 – who are your customers? Before you begin to attempt to gain customers you need to know who you are wanting to attract, knowing your audience is one of the most important things you need to be aware of when thinking about marketing strategies; who are they? Are there any common interests? Take some time to research into your target market and understand what they want, from you and your brand.
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Tip #2 – explain who YOU are You need to showcase on social media who you are and what services you offer. Good photography and videography, or content as we call, it is very important. You want to let both new and old customers see your taxi/PH services, drivers and the great team you have.
Tip #3 – interact with your customers Growing a social following is all well and good, however if you’re not actively incentivising them to visit your page to make a purchase or interact with you then you’re not getting the ideal outcome that you could have, making sure that you content is clear and has some sort of direct link to further engage.
Tip #4 – customer reviews Encourage social reviews, the majority of people want to know what other people’s opinions are so they can trust your service/product. Make sure with every purchase or service offered you encourage people to leave a review even if it’s not the best review, it makes room for improvement.
Tip #5 – people love freebies Run a competition, everyone loves free stuff and discounts so this will bring more attention to your page. These kinds of things are good for social engagement and get more people talking about you.
Tip #6 – offer them a deal You’ve no doubt seen a company offering discounts or samples or even trials, this is a great way to reach out to people who could test and try out what you’re offering. This is a great way to get a wider range of people sampling your product, if they like it they’ll come back for more. This also will help you gain reviews quicker and more efficiently.
Tip #7 – use data to grow your taxi business Put a bit of effort into creating and building a mailing list. You’ll have easy access to a large pool of people who may have questions, concerns and even recommendations which will highlight areas that haven’t come to light to you personally as yet but have occurred to other people from an outsider’s perspective.
JANUARY 2023 PHTM
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