TAXI WEBSITES AT RISK
GOOGLE IS CLOSING WEBSITES FROM NEXT MONTH!
Google is removing websites created through Google
Business Profiles in March. If you have a website made with your Google Business Profile starting next month your website will be removed as part of Google’s downsizing.
WHY IT MATTERS FOR TAXI FIRMS
Wondering why it matters to taxi firms? Think of it as losing your phone number from the Yellow Pages, leading to a large loss of bookings from people searching for your taxi services.
You might not realise it but the majority of your bookings come from people searching online and clicking links that call your business, rather than direct dials.
With being found on the internet being your main source of getting bookings you need a website.
Many Taxi firms invested in websites through Google as they were offered for free as a part of Google Maps and Business Profiles.
Unfortunately, these previously free Google websites will be shut down as Google removes this service meaning your business could be severely impacted overnight with big drops in bookings.
HOW DO I KNOW IF I HAVE A GOOGLE WEBSITE?
If you are concerned or unsure about your website you can get in touch with us at TaxiSolutions for a FREE consultation (see below for details), we can advise you if your website is at risk of closure and even offer some advice on how to improve what you have.
WHAT WILL HAPPEN TO MY GOOGLE WEBSITE?
In March, your website will now be directed to your Google Business Profile, which will confuse anyone looking to access your website or book online. This is to allow you to make alternate arrangements. Then by June, your website link will simply return a ‘page not found’ error, so any potential passengers searching for your taxi services are likely to think you’re no longer in business.
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LOOKING AHEAD: INVESTING IN A WEBSITE FOR TAXI FIRMS IN 2024
In our previous article, we explored why 2024 is a critical year for businesses to invest in a website, with the removal of third-party cookies. Now, the closure of Google Business Profile websites highlights even more the importance of this investment, emphasising the need for taxi firms to maintain a strong online presence with a dedicated, modern website.
WEBSITE DESIGNS FROM TAXISOLUTIONS
At TaxiSolutions our modern, responsive, website designs not only look good, but are specifically designed for the taxi industry with app promotion, integrated online booking and easy click-to-call buttons. Our websites promote your services and help you rank higher on Google and are also maintained and supported on an ongoing basis to ensure your websites stay relevant for the future.
Contact us today for a free consultation 0330 088 6006
info@taxisolutions.co.uk FEBRUARY 2024 PHTM
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