DRIVE SUCCESS LOCALLY
WHY YOUR TAXI SERVICE SHOULD OWN THE LOCAL NEIGHBOURHOOD DIGITAL SCENE
Article by Phil Holloway Marketing Director
www.hollogram.com
Emphasising local digital marketing for taxi services offers distinct
advantages, and here
are five
compelling reasons why focusing on your community can boost customer engagement and loyalty:
#1 Community Relevance: Tailoring your marketing messages to local interests, events and culture creates a sense of relevance. By showcasing an understanding of the community’s unique needs, your taxi service becomes an integral part of local conversations and resonates with potential customers.
ACTION: If there is a local food festival on… shout about it on your taxi business social media, be part of the noise.
#2 Social Media Impact: Utilising social media platforms allows you to actively engage with the community. Regularly posting about popular local destinations such as pubs, restaurants, cinemas and shops not only keeps your brand visible but also encourages community members to share their experiences, expanding your local reach organically.
ACTION: When did you last do something new and professional – be honest, check your socials today!
#3 Targeted Advertising: Leveraging location-based targeting in online advertising ensures that your promotions reach the right audience. By focusing on specific geographic areas, you maximise the impact of your ads, promoting the convenience of your taxi service for reaching local hotspots.
ACTION: Think about WHO you want to be your next customers and WHY?
#4 User-Friendly Website Experience: A well- designed website featuring a map of your service area, local destination and an easy-to-use booking system enhances the customer experience. Implementing online booking capabilities and sharing positive customer testimonials related to local outings reinforce your service as the go-to choice for the community.
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ACTION: Does your website work? Can customers book on it… do all the links work - go on check it!
#5 Community Collaboration: Partnering with local businesses and events strengthens your brand’s presence. Collaborate with popular pubs, restaurants, cinemas or shops for joint promotions, demonstrating your commitment to the community. Sponsoring local events or sports teams establishes a positive brand image and broadens your customer base.
ACTION: Perhaps run competitions to win prizes at local pubs or restaurants… they may even give you the prize for free!
FINAL ACTION: Do it, and do it this year…!
In summary: adopting a local-focused approach in your taxi service’s digital marketing strategy offers a multitude of benefits, including enhanced community relevance, social media impact, targeted advertising, a user-friendly website experience and fruitful community collaborations.
These five reasons underscore the significance of keeping your marketing efforts close to home, ensuring that your taxi service stands out and thrives in the local landscape.
If you need any help with marketing for your taxi business, get in touch with Phil Holloway via email
phil@hollogram.com or call 01509 398 002 for a chat. Have a great 2024.
FEBRUARY 2024 PHTM
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