INDUSTRY NEWS
Makita making it possible at Morgan Motor Company
MORGAN Motor Company and Makita have formed a long-term supply partnership based on shared values and a commitment to driving innovation. Together, both companies are ensuring the art of hand building cars is not forgotten.
Since 1909, Morgan Motor Company has hand built some of the nation’s finest cars. Throughout this period, the company has operated from its factory in Malvern, the world’s oldest purpose-built car factory. Using techniques refined over 100 years of workmanship, the company remains the last major car supplier to build vehicles without automation. Instead, the company relies on the prowess of its highly-skilled staff to craft its ever-popular range.
To ensure the build is completed to the highest standard, Morgan Motor Company exclusively uses Makita power tools. Together, both companies have built a long- term supply partnership that benefits all involved.
As part of the supply partnership agreement, Makita supplies Morgan Motor Company with a comprehensive mix of tools for use at every stage of the build. The car manufacturer has a budget with the company, which enables it to reactively order tools and accessories when they’re needed.
Access to high-quality tools is paramount for Morgan Motor Company as its staff use no technical drawings throughout the build process. As such, it’s essential that work is precise. As well as support with equipment, Makita is on hand to provide technical advice to the company about the best tools to use at each stage of the build.
Speaking on the relationship, Steve Morris, CEO of Morgan Motor Company, commented: “Morgan Motor Company and Makita have built a fantastic partnership based on similar values. At any one time, we have over 200 staff on-site working on around 45 cars – approximately 800 per year - and they’re all solely using Makita power tools. When you’re hand building cars it’s essential to have the right tools. If there’s even a small issue it can affect the operation of the line and slow production. This supply partnership allows us to ensure we achieve the highest quality, reliability and most importantly consistency as we build and manufacture our vehicles.”
Together, Makita and Morgan Motor Company are committed to driving innovation. Both companies strive for it in their technology and products. For Makita, the pursuit of innovation has manifested in a range of improved safety solutions, such as its Anti-Vibration Technology (AVT), dust extraction, as well as its industry- leading Lithium-Ion batteries and charger
technology. Morgan Motor Company drives innovation with its unique ability to blend traditional craftmanship with modern engine technology. The company still uses wood in all its cars and often produces bespoke cars out of its Special Projects’ Division.
Another similarity between both companies is their shared commitment to supporting the next generation of skilled craftspeople. Morgan Motor Company is a keen supporter of apprentices, who make up around 5% of its workforce. Similarly, the company operates its own academy and training centre where it passes down the skills required to craft the Morgan 4/4, Morgan Plus 4, V6 Roadster and Plus Six. By supplying the company with its pioneering tools, Makita is ensuring that these fledgling professionals have access to the latest and best technology.
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