INDUSTRY NEWS
Wilko to support National Home Improvement Month 2020
HOME and garden retailer, wilko, which has 417 stores across the UK, is to support National Home Improvement Month, BHETA’s industry-wide consumer- facing marketing initiative, now in its third year.
It will be the first multiple retailer to sign up to the campaign which will run throughout April.
Keeley Vernon, BHETA’s sector manager for DIY & Home Improvement who is driving the campaign, commented: “It is fantastic to have wilko, a major retailer, on board for 2020. Its engagement provides a great opportunity within our industry not only for
the wilko brand but also for BHETA’s supplier members and for the consumer, and will elevate the campaign to new level. Everyone at BHETA is very much looking forward to working with wilko on this new opportunity and raising the profile of National Home Improvement Month!”
As in previous years, National Home Improvement Month has all been about inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling. The month-long initiative is intended to make the most of the key sales period over
Easter for home improvement tools and consumables.
National Home Improvement Month uses the tagline ‘Love The Home You Live In’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point of sale and support material will again be available.
As a BHETA sponsored initiative, suppliers and distributors wanting to get involved need to be, or become, members of BHETA to participate.
Toolstation celebrates 400th branch opening
Toolstation is one of the fastest growing retailers in the UK. As well as having market leading products at great prices, we make it easy for our busy trade customers to buy online and pick up from store."
ON Friday 24 January, British retailer Toolstation celebrated a significant milestone: opening its 400th branch on the Zennor Trade Park in Balham. Part of the Travis Perkins plc Group, Toolstation supplies tools, accessories and building supplies to the trade nationwide.
The 400th branch opening was a significant milestone for the business and follows a period of sustained growth that is set to continue into 2020. On the day, the team from the popular On the Tools social media
platform drew in thousands of online followers with a live stream giveaway, resulting in a variety of winners taking home power tools, pressure washers and a lawn mower.
Trade brands, Trend and Everbuild were in attendance showcasing their products and were on hand to talk to customers.
At 12.30pm on Friday, Toolstation Managing Director James MacKenzie and Marketing Director John Meaden cut a ribbon to
celebrate the 400th store opening, as well cutting a celebratory cake with customers and staff.
James MacKenzie commented: “Toolstation is one of the fastest growing retailers in the UK. As well as having market leading products at great prices, we make it easy for our busy trade customers to buy online and pick up from store. The 400th store in Balham complements the other 63 stores in London, which means a Toolstation is never far away.”
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