PRODUCT REVIEW
Beaverscrews®: Eating through wood?
THE market for good wood screws in the UK is a very competitive one. The invention of the impact driver and modern screw designs have made sure of that. As a result, it can also be a lucrative one if you can persuade enough people to buy your products. As consumable items, used in their thousands or even millions each day in the UK alone, a company that can make its brand stand out can do very well.
There can be quality issues – not all screws are equal and some that I have found (usually bargain basement buckets from the ‘sheds’) are downright awful. In the world of screws there are some specialists, some generalists and a wide range of quality. As usual, you get what you pay for, and I am discerning enough to recognise and buy only quality screws.
Because there is a wide range of quality screw brands available at similar prices, the dreaded ‘M’ word comes into play: ‘marketing’. Having an appealing and original marketing strategy seems to be crucial, and leaving aside the undoubted qualities of Beaverscrews® for the moment, marketing is where the company has really done its homework. The marketing material is lively and informative – and fun. But marketing cannot turn a frog into a prince. I needed to give the Beaverscrews® a good workout to see how they stand up to modern expectations.
www.beaverscrews.com
Look closely… A good drive slot is key to a good drive with modern wood screws and the Pozi 2 slots on the head of the Beaverscrews® I used are substantial without being over large. I tried the drive slots with various brands of Pozi 2 drivers and they were all a snug fit which helps to keep the screw in place. You can enhance this by using a magnetised driver to hold the screw in place when fixing
above your head, for example, where your free hand can’t reach to help the initial start into the timber. I have managed to break screwheads off in the past because the connection between the shank and the head has been too weak – especially when driving into dense hardwoods like oak. By using a double countersink design, Beaverscrews® have a bit of extra beef built into the head to help prevent breaking screwheads.
Having an appealing and original marketing strategy seems to be crucial, and leaving aside the undoubted qualities of Beaverscrews® for the moment, marketing is where the company has really done its homework."
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By PETER BRETT
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