Does the rise in quality justify the extra cost?


The driven professional who takes pride in delivering an exceptional result in my experience always purchases on quality. These individuals are prepared to pay the price for this quality and the cost differential can be huge, you can pay from £3 to £40 for a tape measure and from £50 to over £500 for a laser.


Quality tools deliver job satisfaction, time saving and satisfaction in use. The user knows that the products have been exhaustively tested and are safe to use and they will have a pride of ownership and maintain their tools in good condition.


Caveat: do not ask a driven professional to lend you his tools!


How difficult are laser levels to replicate by corner-cutting companies? The lack of overheads and the worldwide web have resulted in a flood of cheap, unknown brands entering the western marketplace. China is full of former employees who have set themselves up in a garage assembling Laser levels: the parts are readily available.


Hultafors’ lasers, by contrast, are manufactured in static-free laboratory environments, by technicians who are clothed in static-eliminating attire. The same protective environment must be used for the


servicing and repair of the units to ensure accuracy. Clearly it makes sense to invest in a quality brand that can be relied on. The difference in quality speaks for itself. The driven professional is very aware of the benefits that are delivered from buying quality products. Lasers are a great example of the value of purchasing quality products.


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