PARADE + MCLEOD DFM: HOW BROKERAGES ARE DRIVING BENEFITS FROM CAPACITY MANAGEMENT AND DIGITAL BOOKINGS
L
eading 3PLs foster deep relationships with trusted carrier partners which lead to reduced risk for customers, better margins, and more digital
bookings. Achieving digital bookings requires a new type of technology — one that helps manage and execute capacity relationships to grow your 3PL, both offline and online. Capacity management platforms like Parade make this possible.
With the release of DFM, 3PLs can now achieve the benefits of end-to-end digital bookings, with no human in the loop.
DFM allows Parade to control and enable carriers to digitally book. A capacity management platform like Parade helps identify relevant data and carriers for each load, gets the load in front of them, and lets them book it. With DFM and Parade, all of this happens without a carrier sales rep.
Early digital bookings data makes a valuable case why 3PLs should invest in DFM and Capacity Management. At Parade, we have analyzed hundreds of thousands of loads across dozens of customers and we see that when 3PLs focus on digital bookings, they see three benefits.
1. Increased revenue and margin. Each carrier rep can handle 15% more loads due to digital bookings, enabling the business to grow faster without adding headcount.
2. Decreased costs. Digital booking reuses carriers resulting in fewer new carriers being brought in network per month, saving fees on onboarding.
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