they can offer a quote or book-it-now without needing to register or sign in to the platform. Execution then flows directly into PowerBroker.
Let’s look at how one PowerBroker user improves their service using FreightFriend.
Case Study: KCH Transportation
Increasing Margins and Service — It Doesn’t Have to Be One or the Other
For KCH Transportation, reducing spending without sacrificing service was a major factor in choosing a DFM solution.
“We set up so many new carriers each week, each month,” says Garrett Barnes, Billing Operations Manager at KCH. “We wanted to find a way to better match our carriers with freight to increase our margins and offer freight they actually want.”
To get their team up and running on the platform, KCH worked closely with contacts at both FreightFriend and McLeod to ensure it would be a success, already making big strides in improving efficiency and reducing back-office costs by using repeat carriers.
Through the integration, FreightFriend automatically pulls loads from McLeod on behalf of KCH. Freight Guru then automatically sends out ranked matches to KCH’s carrier network, a job their reps were previously doing manually.
The sophistication of FreightFriend’s recommendation engine ensures that KCH offers the right loads to the right carriers, allowing them to return a quote or, for approved carriers, book-it-now.
For carriers who click book-it-now, PowerBroker automatically assigns the carrier on the load, marking it as covered. The rate confirmation is then sent to the carrier, and KCH is notified.
According to Tyler Sissom, Data Analyst at KCH, allowing carriers to quickly and easily send a quote has already enabled KCH to pay less for loads. “Quote, especially, is a great feature,” says Sissom. “It’s where we’ve seen the most value.”
Because matched emails offer only the most relevant freight, Sissom says that some carriers are booking multiple loads from just one email. That, along with the ability to update preferred lanes and other key information (like what services a carrier offers), helps their team cover more loads with repeat carriers.
For more challenging lanes or when looking for consistent carriers for a project, KCH turns to the Search New Carriers feature to find the right capacity for the job.
This feature searches among all registered FMCSA carriers to identify them based on specific origin, destination, equipment type, and other parameters. Results are then ranked, so their team doesn’t have to waste time calling carrier after carrier to find the right capacity for their freight. The feature helps support building carrier relationships in a targeted, strategic way.
It’s an approach to sourcing that especially resonates with the KCH team. “We don’t value transactions — we value partnerships,” says Sissom.
FreightFriend Drives Value by Combining
Relationships and Automation
No matter which direction the market goes, the combination of FreightFriend and McLeod is the right solution for brokers looking to differentiate and scale their business by building and leveraging their carrier relationships with the help of technology.
Noam Frankel is the Founder and CEO of FreightFriend. He draws from his experiences building teams and brokerages from nearly four decades founding and leading top brokerages, such as American Backhaulers and Echo Global Logistics.
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