TO MAKE DIGITAL FREIGHT EFFECTIVE, BUILD RELATIONSHIPS, THEN AUTOMATE


By Noam Frankel, Founder and CEO of FreightFriend D


igital brokers. Tight capacity. There are many things that threaten to disrupt the freight market. And as automation becomes table stakes in


procurement, many traditional brokers and 3PLs are looking for ways to differentiate themselves from the pack. The solution? A hybrid approach of building relationships while leveraging technology.


It’s a principle that FreightFriend, a McLeod Certified Integration Partner, is built on. Using McLeod’s DFM web service API, users can offer carriers the most relevant freight and seamlessly move from data-driven capacity sourcing to execution in PowerBroker.


Unlike many freight matching solutions, FreightFriend also includes a feature-packed CRM that allows users to easily collect information on their carriers with every interaction, generating proprietary data that gives users a competitive advantage.


This data is then combined with publicly available and shared data behind the scenes. McLeod users can leverage the data through FreightFriend’s Capacity Guru dynamic routing guide and create ranked lists of carriers for any load or lane. Users can also auto-communicate ranked loads to carrier partners with Freight Guru, where


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