INTRODUCTION INTRODUCTION
Shopper feedback for every entry... Shopper feedback for every entry...
Entrants have now received concrete feedback on their respective submissions to fine tune and improve future commercial activities.
Entrants have now received concrete feedback on their respective submissions to fine tune and improve future commercial activities.
T
his feeds into TRBusiness' and m1nd-set’s commitment to recognising novelty, ingenuity and the often trailblazing work undertaken by suppliers and airports
in travel retail. The compiled consumer feedback, together with the
in travel retail. The compiled consumer feedback, together with the
his feeds into TRBusiness' and m1nd-set’s commitment to recognising novelty, ingenuity and the often trailblazing work undertaken by suppliers and airports
advertised ‘Voted by Shoppers’ logo, aims to set a new benchmark in travel retail innovation that transcends conventional approaches to awards. In this way, the Travel Retail Awards not only recognises achievements within the industry, but also promotes those
advertised ‘Voted by Shoppers’ logo, aims to set a new benchmark in travel retail innovation that transcends conventional approaches to awards. In this way, the Travel Retail Awards not only recognises achievements within the industry, but also promotes those
achievements to a wider B2C audience. “The consumer feedback will help brands, retailers and
achievements to a wider B2C audience. “The consumer feedback will help brands, retailers and
airports to further improve their products and services; ultimately making the airport shopping experience better and more exciting for travellers,” says m1nd-set CEO, Peter Mohn.
airports to further improve their products and services; ultimately making the airport shopping experience better and more exciting for travellers,” says m1nd-set CEO, Peter Mohn.
Quality guaranteed M1nd-set has conducted more than two million interviews over the last 10 years. Joining forces with TRBusiness, it is aiming to amplify the voices of travelling consumers - from B2B to B2C. ¢
Quality guaranteed M1nd-set has conducted more than two million interviews over the last 10 years. Joining forces with TRBusiness, it is aiming to amplify the voices of travelling consumers - from B2B to B2C. ¢
Above: Every entry, regardless of whether it was listed as a finalist or winner, received feedback in an easy to read format. Above: Every entry, regardless of whether it was listed as a finalist or winner, received feedback in an easy to read format.
Above: A break-down of all scores by demographic of consumer voters, including age group, gender and region of nationality. Above: A break-down of all scores by demographic of consumer voters, including age group, gender and region of nationality.
www.travelretailawards.com www.travelretailawards.com
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