PLATINUM SPONSORS
journey. With a close team of motivated associates and a global ambition, Mars International Travel Retail has the entrepreneurial vision of Mars, incorporated at its heart. Since 2011, Mars International Travel Retail has also sold world famous Wrigley brands enabling us to deliver against consumer needs across total confectionery. The consumer is our boss, quality is our work and value for
money is our goal. We appreciate that every traveller is unique, which is why – led by the iconic M&Ms brand – we offer special packs for the channel and a local touch to our displays to bring a smile to every journey. Mars International Travel Retail (MITR) is THE partner to
Since its early beginnings in 1911, Mars has become a leading player in the global food industry. Our portfolio contains some of the most loved confectionery brands in the world and we are still a family owned business. As a family, we value our ‘Five Principles’: Quality, Responsibility, Mutuality, Efficiency and Freedom. These five principles guide us in the daily choices we make and the manner in which we do business.
In travel retail, our mission is to take the largest global confectionery brands to travellers and bring a smile to every
grow the total confectionery category. MITR has a unique cross segment position driving growth through the world’s leading brands including M&M’S, Snickers Galaxy Maltesers, Skittles and Extra. Through its refreshed category vision, MITR has identified
three key ways to unlock total confectionery category growth through range, display and activation. MITR is ready to transform the shopfloor in order to convert
lighter and non-buyers, addressing both the reasons why travellers don’t buy as well as continuing to appeal to those that do. ¢
As the leading confectionery manufacturer in travel retail with a global presence, Mondelez World Travel Retail (WTR) aims to make every traveller’s journey delicious with an exceptional portfolio of iconic global and regional brands, including travel retail’s no. 1 chocolate brand Toblerone, as well as Cadbury, Milka, Daim, Oreo, Chips Ahoy!, Trident and Bassett’s.
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Being a category leader, Mondelez WTR is a strong advocate for the travel retail channel and committed to its long-term growth. It set an industry benchmark with its ‘Delighting Travelers’ category vision, turning robust shopper insights into tangible action plans aimed at driving positive change and growing total category sales. ¢
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