PRODUCT AWARDS Best confectionery product 2018


WINNER: Butlers – The Platinum Collection


A delectable chocolate assortment from Butlers, Ireland’s premier chocolatier. The ultimate chocolate gift is presented in a metallic rose-gold rigid box, with a contemporary sleeve and embellished with gold foil.


RRP 315 KEY STRENGTHS


CATEGORY AVERAGE SCORE


7.3


WINNERS TOTAL SCORE


8.0


n Al Nassma – Whole Nut Edition Bars n Butlers – Mini Bars n Godiva – Gold Discovery 28pcs


14 #1


Experience (bloggers only)


#3 General Appeal #2 Perceived Quality PRODUCT APPEALS TO


Travellers from MEA, AsPac and Latin America


CATEGORY FINALISTS


n Guylian – Master’s Selection Golden Gift Box


n KitKat – Mini Moments (Nestlé) n Ricola – Sugarfree Herb Drop 75g Tin


www.travelretailawards.com


n Ritter Sport – Chocolate Card n Toblerone – Messages (Mondeléz)


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