INTRODUCTION A world of data at its fingertips...


M1nd-set is a worldwide leader in travel research. Based in Switzerland, its key sector of activity is airline, aircraft manufacturer, airport and travel retail research and consulting.


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uccessful marketing intelligence and in-depth analysis is m1nd-set’s key forte, having conducted hundreds of qualitative and quantitative research studies for clients in


global duty free and duty paid environments around the world. Today, the firm has interviewers on the ground carrying out


research at more than 60 airports worldwide. It boasts a track record working for leading Fortune 500 companies and nearly 100 firms in the travel sector. Within travel retail, its client roster includes prominent


retailers, a number of travel retail associations and brands from the tobacco, alcohol, perfumes & cosmetics and food & confectionery as well as other categories. Recognised as a leading specialist in the field of air travel,


m1nd-set launched its Business Intelligence Service (B1S) in 2016. Drawing on IATA’s Direct Data Service (DDS) program, m1nd-set is able to provide unparalleled real and forecast air traffic data. In addition to tracking ticket sales made through online and


offline travel agencies, the DDS program also includes tickets sold directly by the airlines, which is unique and makes it the most accurate source in the world. In conjunction with IATA via its DDS platform, m1nd-set is able


to leverage this data to offer nationality insights to more than 1,500 airports. Crucially, this enables the duty free industry to track passengers by nationality anywhere in the world. This combination allows m1nd-set to deliver tailor-made research, analysis, actionable results and recommendations.


M1nd-set's joint owners and CEOs, Peter Mohn and David Perroud (pictured left to right).


With airside access to over 60 airports worldwide, m1nd-set


can easily reach international air travellers and assist clients in heightening their business knowledge and insights. M1nd-set has conducted more than two million interviews


over the last 10 years. Joining forces with TRBusiness, it is aiming to amplify the voices of travelling consumers - from B2B to B2C. ¢


For more information about how m1nd-set can assist your business, contact: Email: info@m1nd-set.com / Tel: + 41 21 925 50 25


WiTR and TRBusiness raise €5,600 for Haiti charity


TRBusiness joined forces with Women in Travel Retail (WiTR) to host a raffle to raise money for chosen charity Hand in Hand for Haiti, which helps to support vital relief efforts in Haiti following the devastating earthquake in 2010 and hurricanes last year. Prizes in the charity raffle


included a $1000 Singapore Dollar Gift Card to be spent in Changi Airport. Through the incredible generosity and willing of the industry, the Travel Retail Awards managed to raise €5,600 for the worthwhile cause on the evening.


Members of Women in Travel Retail accept the cheque on behalf of Hand in Hand for Haiti.


www.travelretailawards.com 11


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