PEOPLE
Hudson Group’s exclusive agreement covers Sugarpova’s current and future products, which will be available across the US at its Hudson and Hudson News stores, as well as the Hudson Group’s localised travel essentials, convenience, and candy concepts. “Sugarpova was created out of a desire for
me to share a little taste of my lifestyle with my fans and candy-loving consumers,” said Maria Sharapova. “As travel is a large part of my everyday life,
it seemed a natural fit to bring Sugarpova to Hudson Group. I’m very excited to see how this partnership takes off.” Sharapova is the winner of five Grand
Slam titles and is an Olympic silver medalist. “The brick and mortar retailer expansion
continues to be an important element to grow the Sugarpova business, and one sector we were eager to tap into is the consumer who travels,” added Max Eisenbud, Chief Executive Officer of Sugarpova.
CPH invested DKK1.47bn ($223.7m) in expansion activities in 2017, generating revenue of DKK4.4bn ($669.6m), as it tracks growing passenger numbers. “Copenhagen Airport is a complex,
busy and very exciting growth business, so finding a new CFO with the right profile, experience and competences was essential,” said Thomas Woldbye, CEO, Copenhagen Airports. “I’m very pleased to say that in Rasmus Lund, we found the ideal candidate.”
Rasmus Lund named CFO as CPH continues digital drive Copenhagen Airports has announced Rasmus Lund (pictured above) as its Chief Financial Officer (CFO) in a move to embrace new digital frontiers across its operations. Lund, the former CFO at Saxo Bank,
takes up the position on 1 December amid an extremely busy period of new construction projects, which include a comprehensive refresh of the Nordic hub’s commercial space. Lund began his career with accounting
firm Arthur Andersen and has taken in spells as Head of Corporate Reporting, Systems and Controlling at ISS, where he rose through the ranks to the position of Regional Finance Director. He joined Saxo Bank in 2008 and was named Group CFO in 2012.
SEPTEMBER 2018
Patrón’s Lee Applbaum takes on Bacardi’s Grey Goose Bacardi Limited has announced that Lee Applbaum (below), Global Chief Marketing Officer of Patrón Spirits, expands his role to head up global marketing for Grey Goose serving as CMO for both Patrón Spirits and the super-premium vodka brand.
In his new role, Applbaum is responsible for developing the global marketing vision and premium positioning for Grey Goose. “He will drive global strategy to lead
the Grey Goose brand to the next level including brand equity, architecture, positioning, advertising, creative, brand communications, experiential, packaging, and strategic direction on new product development and innovation,” said Bacardi. Applbaum reports to Bacardi Limited
Chief Executive Officer Mahesh Madhavan and will be based in Bermuda, subject to the approval from the Bermuda Immigration department. He will spend time at the Patrón office in
Dallas, as well as in the Bacardi offices of Coral Gables and London, among others.
Anok Yai joins Lauder as global spokesmodel The Estée Lauder Companies has announced model Anok Yai (pictured above) as its newest global spokesmodel. Yai will feature in beauty campaigns
across digital, TV, in-store and print. She joins an Estée Lauder spokesmodel
lineup including Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun. Stephane de La Faverie, Global Brand
President, Estée Lauder said: “We are thrilled to welcome Anok to the brand. “Estée Lauder has always chosen
women who represent our vision of global beauty. With the addition of Anok to our current lineup of diverse spokesmodels, we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.”
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