TFWA CANNES PREVIEW: EXHIBITOR VIEWS ‘Hard, exhausting, but worth the investment’


Last year’s TFWA World Exhibition attracted over 6,800 visitors to the south of France – +6% yoy – arguably making it the most important stage to be seen on in duty free & travel retail. Charlotte Turner asks exhibitors, both old and new, why they feel they need to be there, and what they expect from the 2018 event.


distillery and we are looking forward to celebrating this with our trade partners and friends,” says Andrew Carter, Global Commercial Director for Chase. “We will be launching the re-


design of our Chase Vodka and Gin products as Cannes and are excited to share this with current and future customers.” Although Chase products already


benefit from a strong presence in UK travel retail, Carter believes that exhibiting in Cannes will allow the company to boost its presence in other regions. “We are hoping to see all our


Above: The Riviera Village at TFWA World Exhibition 2017. Source: TFWA/ Nathalie Oundjian.


T


he number of exhibiting companies grew by 4.5% to reach 514 at last year’s TFWA


World Exhibition, which attracted over 6,800 visitors. Interestingly, the event saw 63


new exhibitors sign up, which is well above the recent trend of 50 debutantes or returning companies, forcing the TFWA to expand exhibition space where is was able to, even including the water, which held 16 official boats last year. The TFWA was also proud to reveal


that of the nearly 7,000 visitors 2,262 identified themselves as ‘buyers’ or those working for an operator or landlord. This in itself is a hugely compelling reason to exhibit. For relative


“I think what is important (and this would be a tip for a new exhibitor as well) is the importance of working with stand contractors who know the show well and can be flexible on-site to adapt as necessary.”


Jeannie Archer, Consultant for fashion brand Morgan & Oates


36 TRBUSINESS


newcomer to the industry, Foreo, it’s not all about the quantity, but the quality. “We hope to gather with the


important duty free [retailers] operating on a global scale,” Mauricio Manzato, Foreo’s Sales & Trade Marketing Manager, told TRBusiness. “TFWA is important in terms of


global visibility. We believe that it is the place to be in order to present Foreo to the world and expand our network. We are [looking to meet] with industry leaders in Europe and Middle East particularly, in order to expand our business to new locations.” This year, the brand has seen


an increased number of European and Middle East players requesting Foreo products. “America is also a market where


we have seen the business increase for us and we look forward to strengthening our connections with the local professionals.” Fellow new exhibitor to the show


this year, Chase Distillery Ltd, says its debut appearance coincides with a special anniversary. “This year Chase Distillery


celebrates its’ 10th anniversary since launching Britain’s first single estate


existing big customers, such as Dufry, Dubai Duty Free, Lagardère, among others, but we also hope to meet lots of new customers with a passion for the development of single-estate craft spirits.”


‘Essential week’ in DF&TR Although the number of new exhibitors continues to increase, the show depends on the continued support of those returning year upon year. One such exhibitor is Italian fashion accessories brand, Furla. TRBusiness asked


Furla’s Gerry


Munday, why the TFWA WE is still so important to a brand’s success in DF&TR. “The TFWA WE is the global


showcase for travel retail brands – it’s an essential week in the calendar and simply a must-do for a brand as committed to the business as Furla is. “Any brand with aspirations to


increase its travel retail distribution has the opportunity to meet and network with potential customers and/or potential distributors/agents as well as often reaping the benefits of the knowledge and experience of other exhibitors; both in their own and other categories through the many social gatherings. “As previously mentioned, for anyone serious about global travel


SEPTEMBER 2018


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