TFWA CANNES PREVIEW: EXHIBITOR VIEWS
retail, TFWA WE is a week that simply can’t be overlooked.” Of course, as is the case with all
large and extremely busy exhibitions, the Cannes show does attract some criticism from time to time. “Running an event the size of
TFWA WE is never an easy job and people do not realise just how much hard work goes on behind the scenes…work on the following year’s event starts as soon as the
doors are closed on the current one,” insists Munday. “No event is perfect and of course
there are sometimes problems but in my own experience at Furla we haven’t experienced any.” Jeannie Archer, Consultant for
fashion brand Morgan & Oates says in the years that she has attended the show, she has little to c omplain about. However, she would offer new
Top tips from Furla’s Gerry Munday for new exhibitors:
• “Don’t necessarily expect to get a stand first time – there’s a long waiting list; but don’t give up. Most brands who want stands will get them eventually if their products meet the criteria.” • “Once you do get in, plan very carefully; do your homework and make appointments beforehand – but leave some flexibility in your diary.” • “Make sure you don’t overdo the social side every
night – or if you do, be ready to be on the stand at the appointed hour however delicate you may be feeling.” • “Wear comfortable shoes and eat when you get the chance.”
“We also hope to meet lots of new customers with a passion for the development of single-estate craft spirits.”
Andrew Carter,
Global Commercial Director, Chase Distillery Ltd.
exhibitors this advice. “There have been changes to rules, stand specifications etc over the years. I think what is important (and this would be a tip for a new exhibitor as well) is the importance of working with stand contractors who know the show well and can be flexible on-site to adapt as necessary.” Archer also believes that although
the week in Cannes is tiring, it is well worth the effort. “TFWA WE is the main global
exhibition for the travel retail industry; it’s where we meet all our current customers and hopefully generate new business. It’s a very hard, exhausting week but always worth the investment.” «
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