WHITE SPIRITS: GIN
experience in categories with rapid growth, good profit margins and a wide playing field of creativity or where the traditional product has reached saturation level, smaller producers will always come up with special creations, colours, mixers and flower-scented products. “Some of the products will survive,
some will price themselves out of the market and some will disappear in a rather short period of time.” Similarly, Chase’s Carter says
consumers have greeted the company’s Pink Grapefruit & Pomelo Gin very positively, but remembering the firm’s roots remains important. “As the number of pink gins
entering the market grows it is important that the focus remains on the quality and the provenance of the gin, with the use of natural ingredients,” he stresses. “Consumers are looking to know
who is making their gin and how and why they’re making it, so it’s important to champion your origin and point of difference.”
Art of the serve Gin’s remarkable momentum owes much to its artful mixology, as consumers cherish the art of the serve – from different fruits, botanicals, exotic flavours and colours through to a plentiful choice of mixers and garnishes.
“The ritual of preparation is key now – attention to detail is essential as people are really into how they make their G&T,” says Diego Talavera, International Sales Director, González Byass. “This preparation ritual started
in Spain and has spread around the world gradually as the consumer looks to recreate the on-premise experience at home.” In a nod to the novel and
innovative, travel retail’s penchant for the liquid has resulted in tie- ups between gin brands and luxury companies in other categories. Quintessential Brands Group’s
Bloom Gin is currently in the process of partnering with a luxury beauty and leather goods manufacturer,
“Every manufacturer is shouting about botanicals because consumers want to hear it, but they have always been there.”
Jonathan Marsh, Head of Global Travel Retail, Quintessential Brands
although further details were not immediately available. “Traditionally in travel retail this would never have been possible as the margins and facings would not allow it, but now the operators are recognising that the consumer is looking for this type of experience in abundance, and not just a bottle
Italy’s Malfy Gin launched its first DF&TR activation at Rome Airport with Lagardère Travel Retail in June. Europe-bound pax top DDF gin sales
Dubai Duty Free (DDF) is tracking eager growth in gin from the major brands alongside highly sought-after small batch and craft variants. Departure boarding card data in 2018
reveals passengers heading to Europe as the major protagonists of thriving revenues, accounting for 54% of total
gin sales. “Some comments received from the
customers in regards to gin is that the leading brands should also develop limited edition special recipe gins,” says Saba Tahir, Senior Vice President – Purchasing, DDF. “They also expect brands to be
proactive in social media in introducing different ways of enjoying gin, apart from gin and tonic.” Despite an increasing influx of new
brands into travel retail, big labels retain a 77% share of sales and remain crucial to category growth at DDF. “We believe that the growth of gin in
Major gin brands are driving the category at Dubai Duty Free.
SEPTEMBER 2018
travel retail will be dependent heavily on the innovation of the established brands,” continues Tahir. “Millennials are now increasingly taking
to gin, a drink which was perceived to be the choice of women and the older generation. “Targeting this age group will be the
next growth opportunity in travel retail.” DDF says a versatile gin selection
reflects its buyers’ monitoring of different trends, including appeal for the craft segment. “We are also collaborating with
different brand owners in developing a pack exclusive for Dubai Duty Free,” she adds. “Different promotions are also in place
such as discounts and limited edition packs. We are currently studying gins made from different origin countries to have a more diverse selection. Italian and Japanese brands are now tapping the category.”
TRBUSINESS 51
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78
