NEWS ROUND-UP Díaz: Dufry ‘will maximise digitalisation’
The Dufry Group will focus significant resources into introducing and extending its digital footprint in the coming year as it seeks to build on the rollout of its E-Motion platform. Unveiled in March, E-Motion aims
to facilitate a 360-degree digital and physical travel retail experience via loyalty programmes, social media, staff engagement and reserve and collect. During a conference call on Dufry’s
H1 results, Dufry Group CEO Julián Díaz stressed digitalisation as one of the most important elements aside like-for- like growth in driving efficiencies for the company. He said Dufry ‘is striving to become a
very efficient company in terms of digital’, adding: “To develop the business we need a very solid technological platform. In the first and second part of 2019 we are building the platform to maximise the digitalisation of dufry.” Dufry was not able to disclose more
specifics on the effect the new E-Motion strategy has had on spend per pax to date when asked by TRBusiness. However, it says it has seen a 10% increase
in penetration in some locations where click and collect has been implemented. Díaz comments that customer interaction
with staff – an important element of E-Motion – has the potential to lift spend
per pax two-fold, with digitalisation a contributory factor. Dufry’s digital strategy includes Reserve
& Collect (e-commerce), RED by Dufry (loyalty programme), social media channels and its New Generation stores (including self-checkout options). In 2017, New Generation airport stores opened at Melbourne, Madrid, Cancun T4 (above) and Zurich.
UKTRF rejects calls for airport alcohol restrictions
Francois Bourienne, Chair of the UK Travel Retail Forum and Vice President Aviation Affairs of ETRC, believes it is unfair for the onus to be put solely on UK airports to prevent incidents involving ‘disruptive passengers’ who have been excessively drinking. He also believes that a 10am ban on the
sale of alcohol at airports is not an adequate solution and restricts the freedom of the
majority of travellers. TRBusiness approached Bourienne for
an interview following this publication’s report published in June, in which Ryanair said it was calling for measures to curb drinking at airports. “We are also calling for significant
changes to prohibit the sale of alcohol at airports, such as a two-drink limit per passenger and no alcohol sales before 10am,” said Ryanair at the time. “It’s incumbent on the airports to
introduce these preventative measures to curb excessive drinking and the problems it creates, rather than allowing passengers to drink to excess before their flights.” “We do believe that these comments
are unfair,” said Bourienne, who is also the Commercial Director for AGS Airports (which owns Aberdeen, Glasgow and Southampton airports).
“We don’t deny that more can be done.
For instance…at Glasgow Airport, more than 50% of the offenders are coming from large parties. “I do believe those large parties are
making group bookings with the airlines and [yet] no airline partner is telling us or the police about them [in advance]. “Maybe that [information] would help us
to be even more proactive.” Ryanair also confirmed to TRBusiness
back in June that it is continuing its policy of taking duty free alcohol purchases off its passengers before they board flights from the UK to Ibiza. “Beyond the financial impact to
the retailer, it’s a restriction of freedom for everyone,” Bourienne commented on the policy. Read the full interview with Francois Bourienne in next month’s issue of TRBusiness.
INTRODUCING FLEUR D’ARGENT
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