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AIRLINE NEWS BA High Life mag goes digital after over four decades in print
(BA) award-winning High Life magazine is to move to
ba.com, ending 47 years of hard copies available onboard. Print versions of the magazine will still
be available in small quantities in BA’s lounges and sent directly to selected frequent flyers. The online magazine, produced with
publisher Cedar, will now include a new section for ‘Business Life’ that will replace its current on-board hard copy. Content will be accessible to travellers
before, during and after flights and emailed to five million Executive Club customers every month. In addition to audio stories, photo experiences and live panels, High Life will
continue to feature travel reviews from experts and carefully curated guides for exploring cities across the globe. High Life will also keep travellers
abreast of any changes to the airline’s customer experience and route network, allowing content updates in real-time to reflect the changing landscape affected by the coronavirus (Covid-19) pandemic. Meanwhile, advertisers and partners
can continue to benefit from products and offers through BA Media. It is unclear whether the move of High
Life to online has any implications for High Life Shop, managed by Tourvest Retail Services under a long-running contract. Hamish McVey, Head of Brand and
Korean Air reveals details of deal to sell DF and catering units
South Korea’s flag carrier Korean Air has signed a ‘business transfer contract’ with private equity investment group Hahn & Company to sell off its inflight retail and catering units. The businesses will be transferred to a
New AirAsia Shop platform enables customers to receive home deliveries
AirAsia is continuing its journey to become a fully integrated one-stop digital lifestyle platform with the launch of AirAsia Shop. The e-tail platform enables customers
to purchase authentic duty free products which will be delivered to their door by the next working day with the support of AirAsia’s Teleport logistics arm. AirAsia Shop carries top brands from
around the world including beauty, fragrance, liquor, gadgets, health and
wellness and travel accessories, as well as AirAsia merchandise. Shoppers can also look forward to
exclusive monthly promotions such as Deals of the Month with discounts up to 72% on selected products. Tan Sri Tony Fernandes, CEO of
AirAsia Group said: “We set up our own e-commerce platform called Ourshop to offer a secure and convenient shopping experience. During the height of Movement Control Order in April, we launched the Save Our Shops campaign, to help struggling local SMEs gain access to the e-commerce world. “We are proud to transform this business
unit to AirAsia Shop, which is an innovative business division within the AirAsia Group, offering convenient and value-for-money duty free shopping. We offer a wide range of genuine quality brands at great value prices.”
OCTOBER 2020 TRBUSINESS 9
new corporation which will be established by Hahn & Company. The KRW990.6 billion/$834 million
agreement was confirmed in a release on the Korean Air website. According to the notice, Korean Air plans to acquire a 20% stake in the new corporation to ensure a ‘stable supply’ of inflight meals and duty free products and ensure high- quality service. Korean Air is expected to agree a contract
with Hahn & Company to supply inflight meals and duty free products before the completion of the transaction. The airline said: “Korean Air and Hahn &
Company plan to successfully complete the transaction based on this business transfer agreement, while cooperating closely to ensure the stable business operation of the new corporation.”
Marketing, BA said: “We know our customers value technology and a contactless journey, especially in the current climate, so we are delighted to now be able to provide over five million customers a month with digital High Life.”
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