WINE & SPIRITS: CHAMPAGNE LANSON
and traceability. Outer packaging has also
benefitted from a makeover, adopting a contemporary look tied to the uniqueness of Lanson, while gift boxes have been redeveloped to educate and surprise. Le Black Réserve and Le Blanc de
available to consumers on the high street. This gives us that point of difference for travel retail which is so important.”
Blancs are exclusive to global duty free and travel retail, premium wine retailers and on-premise channels. Both cuvées will showcase first
Our Champagnes
with Lagardère Travel Retail at Paris’ airports (Charles de Gaulle and Orly) in October and highlighted during the festive season. Le Black Réserve will also be
available through Gebr. Heinemann. Edouard de Boissieu, Head of
For the love of Champagne As reported on
TRBusiness.com, Maison Lanson unveiled a new branding and advertising campaign, ‘It’s All About Love’ earlier this year to reflect its commitment to its soil, terroir, sustainability and generosity. A supporting campaign features
A NEW PRODUCT STRUCTURE
Travel Retail at Champagne Lanson commented: “Covid-19 has impacted hugely on all of us and travel retail is facing a volume drop that could not be avoided. “However, travel retail remains a
In 2020, to mark its 260th anniversary, Maison Lanson is reinventing its range and labelling based around 10 cuvées. A more consistent capsule range Maison Lanson now offers a range divided into three categories :
the hands of Maison Lanson Winemaker Hervé Dantan cradling a bottle of Lanson Black Label Brut, the house’s flagship vintage, to denote the delicateness and craft of the Lanson offer. The unveiling of the campaign
priority channel for Lanson; we have not diverted from our ambition to grow our footprint in this business and believe our new redefined range will help us to achieve that goal. For Lanson, GTR offers us an image- building channel where the brand still has great development potential in the mid/long term. “Our belief in the value of global
travel retail is further shown by our introduction of Le Black Réserve and Le Blanc de Blancs cuvées which will be exclusive to duty free, wine retailers and on-premise – thus not
Five Core Range Champagnes that convey the House’s signature style: Le Black Label Brut, Le Rosé, Le White Label Sec, Le Black Réserve, and Le Blanc de Blancs.
followed internal changes to reflect the house’s commitment to travel retail, with de Boissieu announced as Head of Travel Retail in January, replacing Olivier de la Giraudière. In 2019, Champagne Lanson
Three Rare & Exceptional Champagnes that express the House’s inimitable terroir and savoir-faire: Le Green Label Organic, Le Vintage 2009, and Clos Lanson.
Two 100% Grands Crus Cuvées de Prestige to sublimate an exceptional year : Noble Cuvée Brut 2002 and Noble Cuvée Blanc de Blancs 2002.
recruited familiar industry face and former Rémy Cointreau Global Travel Retail executive François Van Aal as President in a busy year that yielded a renewal of the champagne house’s association with the All England Lawn Tennis and Croquet Club. Special limited edition tennis
racket-themed neoprene bottler cooler jackets were launched and at the TFWA World Exhibition & Conference in October the company showcased Lanson Green Label and a renewed strategy for travel retail. «
CORE RANGE The style of Lanson
“Travel retail remains a priority channel for Lanson; we have not diverted from our ambition to grow our footprint in this business and believe our new redefined range will help us to achieve that goal.”
Edouard de Boissieu, Head of Travel Retail, Champagne Lanson
IV.1
Le Black Réserve was created by Winemaker Hervé Dantan in 2013.
RARE & EXCEPTIONAL The expertise of Lanson
CUVÉE DE PRESTIGE Noble Cuvée
LE BLACK LABEL BRUT
LE WHITE LABEL SEC
LE ROSÉ
LE BLACK RÉSERVE
LE BLANC DE BLANCS
LE GREEN LABEL
ORGANIC
LE VINTAGE & LA COLLECTION VINTAGE
LE CLOS LANSON
NOBLE CUVÉE BRUT 2002
NOBLE CUVÉE BLANC DE BLANCS 2002
Exclusive for On-premise, Wine retailers & Duty Free Maison Lanson has embraced a new 10-cuvée structure. OCTOBER 2020 TRBUSINESS 61
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78
