COUNTER INTELLIGENCE J. Cortès unveils industry-first QR-code concept for Oliva Cigars


As of now, Oliva Cigars will be printing QR-codes on each Serie V Melanio cigar. Those scanning the code will find detailed background information on each cigar. Cory Bappert, CEO, Oliva Cigars


Belgian family-owned business J. Cortès has unveiled a new QR-code concept for its Oliva Cigars brand. The QR-code will be on every cigar box


in the Serie V Melanio line and reveals intriguing information on the origins of the cigar and where it was made. According to the company, two-


dimensional pixelated QR-codes are easy to scan with a smartphone camera and contain more information than classic barcodes.


explained: “For example, we pinpoint the factory where the cigar was rolled and what tobacco was used for it. We also identify the Bonchero and the Rolero. The Bonchero handles the first step before the cigar gets rolled, while the Rolero ensures that the wrapper is rolled around the cigar.” In addition to putting a face behind the


product, Oliva has included videos of their factories behind the QR-codes. The videos were created in partnership with Belgian studio Cnockspot. The company has already listed its Oliva


Serie V Melanio Robusto & Figurado and Nub Travel Retail Exclusive packs, featuring the company’s new QR-code with Dufry Group and Lagardère Travel Retail.


Dufre calls for industry to work together and adapt its approach


Italian family company Dufre has vowed to support the DF&TR industry through this challenging period by maintaining a differentiated offer and executing attractive promotions exclusively for the channel. The family company, which has been


operating since 1989 in duty free and travel retail, represents Italian fine food and wine brands. Members of TFWA and present since 1992


with their own stand at the association’s Cannes and Singapore exhibitions, Dufre has signed up for a Brand Hub at TRMarketplace this year with Villa Sandi Prosecco, sparkling and still wines and NIO Cocktails. Eugenio Gaudio, President, Dufre, told TRBusiness: “This market has to be a


showcase for our novelties. Obviously, we expect online sales to increase at this time, so the industry needs to work together to adapt its approach when it comes to engaging customers.”


Giorgio Armani embarks on new olfactory journey with My Way fragrance


Giorgio Armani has started ‘a new captivating chapter’ in its fragrance universe with the introduction of My Way, L’Oréal Travel Retail has announced. Captivating an ethos of ‘I am what I


live’, the scent espouses ‘a new vision of femininity that is both profound and free-spirited’. It also reflects the brand’s long-


standing commitment to sustainability, with a refillable and recyclable flacon, as well as being carbon neutral. Ingredients are favoured that are


OCTOBER 2020


responsibly sourced through local programmes based on fair trade principles in collaboration with local NGOs. Fronted by actress Adria Arjona,


the fragrance is already available in travel retail Europe, Middle East, Africa, India and is being staged at major airports including Doha, Dubai, Paris, Oslo, Brussels, Frankfurt, Munich and Copenhagen. It is due to roll out to travel retail


Americas by the end of 2020 and Asia Pacific next year.


TRBUSINESS 71


Oloroso Sherry Casks Finish Collection joins St-Rémy Brandy staple


St-Rémy Brandy has launched the fifth expression of its Cask Finish Collection. The St-Rémy Oloroso Sherry Casks


Finish Collection can be found in global travel retail in markets including the UAE, Australia, Germany, Canada, New Zealand, Qatar, Bahrain, Oman and Singapore from 2021. Released on a limited-run of 17,800


bottles in two formats (70cl and 1L), the new expression celebrates St- Rémy Master Blender Cécile Roudaut’s expertise in sourcing and maturing the brandy in various types of cask. The liquid is aged in ten casks


previously holding Oloroso sherry and features rich notes of red fruits, figs, dates and cooked and candied fruits.


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