COUNTER INTELLIGENCE Food Accademia unveils new website; reveals key TRMarketplace launches
Last month Food Accademia launched its new website (
www.foodaccademia.it) ahead of TRMarketplace (28 September - 2 October);
the industry’s first digital forum, organised by TRBusiness and Bluedog Productions. The new website is designed to
give travel retailers and foodservice concessionaires an insight into its industry exclusive offer, according to the company. Visitors to the site will be treated to a
visual introduction of Food Accademia’s travel retail fine food and beverage offer. A full range of downloadable brochures will offer a complete guide to the portfolio by category (fine foods, wines and spirits, confectionery and foodservice). Food Accademia’s new freestanding display units, enabling retailers to offer
YSL and CDFG invent ‘the beauty of tomorrow’ with new Pure Shots pop-up
YSL Beauté is staging a pop-up for its new Pure Shots skincare line in partnership with China Duty Free Group at the retailer’s Haitang Bay shopping complex in September. The ecologically designed space,
takes travellers on an innovative and more sustainable journey, allowing them to interact with advanced artificial intelligence (AI) technology for tailor-made beauty routines. The 30sq m pop-up, which will run until 30 September, uses sustainable materials such as Forest Stewardship Council- certified wood and recycled glass. The pop-up also introduces the YSL
Urban Skin Check, offering travellers a quick five-minute diagnosis of their skin, along with recommendations. Emily Coleman, General Manager,
YSL Beauté Travel Retail Asia Pacific said: “Not only have we invented the beauty of tomorrow with digital innovations and services, we have also pushed boundaries to catalyse a positive change towards more sustainable retailtainment.”
Sim Local, one of the largest sim providers in the travel secto reopened its London Heathrow Terminal 2 arrivals store on 7 September. Having closed its retail doors in March
2020 due to the coronavirus (Covid-19) pandemic, the company said this was an important milestone for the business. The re-opening coincides with the business re- introducing representatives to assist partner sales in WHSmith. Sim Local, which provides prepaid local
sims to intercontinental travellers, offers a range of plans enabling them to stay seamlessly connected while abroad.
70 TRBUSINESS OCTOBER 2020
travellers a taste of Italy in small spaces, will also be displayed. Looking ahead to TRMarketplace, Food
Accademia will highlight a selection of brands, including a number of new brand partnerships established in the past year. These include Tasca d’Almerita wines,
a selection including the Rosso del Conte wooden gift-box of one to six bottles; T&C Truffle based products, a range for truffle lovers, including gift-boxes that are ideal for travel retail; and Quattrociocchi extra virgin olive oil. This includes the Extra Virgin Olive Oil gift-box containing three recipes (Olivastro, Delicato and Superbo).
Duty Free Global to represent The House of Somrus in Global TR Duty Free Global (DFG) is to represent
rum-based cream liqueur brand Somrus in GTR across all duty free channels. ‘Inspired by India, made for the world’,
Somrus recipes originate from their home kitchen with ingredients from their home country. Made with real dairy cream and five-
times distilled handcrafted rum, Somrus is available in one-litre bottles, has a lower ABV for increased sessionability, is lower viscosity for easy mixing and has a two- year shelf life. Barry Geoghegan, Founder &
Commercial Director, Duty Free Global commented: “This is one of the most innovative new launches in this category almost since it was invented in 1974. We are confident that our travel retail operator partners will be delighted to list and promote this superb range of products as it will appeal to a large group of passengers.”
Sim Local re-opens London Heathrow Airport T2 arrivals store
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