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Sponsored by


BA parts ways with M&S for buy onboard; poised to reveal new partner


and quality they’ve asked for’. “We proudly launched our buy-on-


board catering in 2017 with high street favourite, M&S,” said the airline in a statement shared with TRBusiness. “After a successful journey, we are


headed off on a new flight path. We look forward to announcing our exciting new buy onboard proposition with a great British brand that customers have told us they love.” M&S told TRBusiness that their


contract was always due to end this year. The company reviewed it and agreed not to renew. Meanwhile, long-established inflight


British Airways has confirmed to TRBusiness that its contract with Marks & Spencer (M&S) has ended and that it will be announcing a new buy onboard proposition in due course. As reported by TRBusiness, British


Airways first announced in September 2016 that it had entered into a partnership with M&S to provide ‘Food on the Move’ for short-haul fliers. At the time, the airline claimed it had changed its limited courtesy F&B food policy ‘after acting on feedback’ to give customers ‘the choice


concessionaire partner of British Airways, Tourvest Retail Services, has confirmed to TRBusiness that there is currently ‘no food and beverage or boutique duty free retail proposition on BA’. “At the moment, there is no food and


beverage or boutique duty free retail proposition on BA,” said Tourvest Retail Services CEO, Clive Jones. “They have been a fantastic partner


during the pandemic. It has bought us closer as organisations to support one another. We are working together to find the best time by which to re-launch retail.”


RiM signs with e-Mersion Media for ‘more


flexible and bespoke retail offer’ LSG Group subsidiary Retail inMotion (RiM) has entered into an exclusive global partnership with magazine digitisation solutions firm e-Mersion Media. The agreement is designed to expand


digital content solutions into international airline and rail markets. E-Mersion Media offers digital publishing


solutions to brands via a bespoke mobile platform that immerses users in different forms of content at the same time as leveraging ancillary revenues


for


advertisers. Stefan Patermann,


CEO, Retail inMotion said: “Personalisation is becoming more


NOVEMBER 2020


important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one. “Through our partnership with


e-Mersion Media, we hope to further digitise and break new ground in inflight retail.”


TRBUSINESS 7


AIRLINE NEWS


IATA revises down 2021 industry revenue forecast to -46% of 2019 result


The International Air


Transport


Association (IATA) has said that its most recent analysis shows that the airline industry cannot slash costs sufficiently


to


neutralise severe cash burn to avoid bankruptcies and preserve jobs in 2021. IATA is reiterating its call for government


relief measures to sustain airlines financially and avoid massive employment terminations. IATA is also calling for pre- flight Covid-19 testing to open borders and enable travel without quarantine. Total industry revenues in 2021 are


expected to be down 46% compared to the 2019 figure of $838 billion. The previous analysis was for 2021 revenues to be down around 29% compared to 2019. This was based on assumptions of a


recovery in passenger demand commencing in the fourth quarter of 2020. Recovery has been delayed however, owing to new Covid-19 outbreaks, and government mandated travel restrictions including border closings and quarantine measures. IATA now expects full year 2020 traffic to be down 66% compared to 2019, with December demand down 68%. “The fourth quarter of 2020 will be


extremely difficult and there is little indication the first half of 2021 will be significantly better, so long as borders remain closed and/or arrival quarantines remain in place,” said Alexandre de Juniac, IATA’s Director General & CEO (above right).


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