2020 TRAVEL RETAIL AWARDS


Virtual Travel Retail Awards ceremony attracts over 7,200 views


In a live virtual ceremony hosted during TRMarketplace, the travel retail industry’s first digital networking forum, TRBusiness revealed the much-anticipated accolades based on inimitable feedback from a panel of consumer bloggers and vloggers and expert insight from thousands of international travellers independently sourced from m1nd-set’s unique database.


N


ow in its third year, the consumer-voted Travel Retail Awards continues to


deliver tangible value for entrants and supporters, providing a hallmark of trust and confidence in the products and services offered to – and voted by – consumers. In traditional fashion, m1nd-


set’s research accounted for 70% of the total scores, with blogger and vlogger feedback making up the remaining 30%. This year’s virtual awards


ceremony has attracted over 7,200 views so far from a combination of people watching the live ceremony streamed on the TRMarketplace platform, as well as subsequently through video-on-demand. This year, in the spirit of


encouraging greater environmental action from the entire travel retail industry, TRBusiness was delighted to introduce the Best Green Initiative at an Airport award and two others to the compelling awards lineup: Best F&B Offer at an Airport and Best Retail Environment Onboard a Cruise Ship. The winner of the Best Green


Initiative at an Airport walks away with an environmentally friendly trophy, plus the opportunity to nominate an environmental charity of choice to receive a donation, courtesy of Distell International. In addition to the awards,


TRBusiness once again hosted a charity raffle draw that took place after the main ceremony [see panel to the right]. Addressing all entrants, Janice


Hook and Nigel Hardy, Joint Managing Directors and Co-owners, TRBusiness said: “The concept behind The Travel Retail Awards was


NOVEMBER 2020


to provide the industry with a totally unbiased judging panel that involved the very people that our industry ultimately serves, the end consumer. “Research by m1nd-set shows


that consumers are 22% more likely to purchase a product displaying a label that says ‘Finalist – Voted by Shoppers’ and 31% are more likely to purchase a product with a label that says ‘Winner – Voted by Shoppers’. “We hope that you will agree that


this is an extraordinary opportunity to show potential customers that you are providing them with products that real consumers actually want to buy.” Peter Mohn, CEO, m1nd-set


added: “We at m1nd-set are proud to contribute by making the voice of the customers heard through sophisticated, objective and representative research in partnership with TRBusiness. “The feedback we received this


year is overwhelmingly positive by all industry players, especially because it is non-biased and reflects the real needs and wishes of travellers.” «


Travel Retail Awards raises over £2,000 for environmental education


The Travel Retail Awards 2020 virtual charity raffle raised more than £2,000/$2,604 for global environmental organisation the Foundation for Environmental Education (FEE). Funds will support the Litter Less Campaign in New Delhi, India, a joint initiative launched by the Mars Wrigley Foundation and FEE. The Litter Less Campaign educates children and youth on the issue of litter and gives them the opportunity to engage their local communities in awareness-raising activities.


“We hope that you will agree that this is an extraordinary opportunity to show potential customers that you are providing them with products that real consumers actually want to buy.”


Janice Hook and Nigel Hardy, Joint Managing Directors and Co-owners, TRBusiness


TRBUSINESS 21


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