TRMARKETPLACE: IN REVIEW Launched in response to the


swell in demand for information on how Covid-19 continues to impact the wines & spirits sector, 1nSpirit offered unrivalled consumer insights from m1nd-set and data and analysis incorporating 20 key markets including DF&TR. Thorsten Hartmann, Director


Anson Bailey, Head of Consumer and Retail, ASPAC/ Head of Technology at KPMG discussed 'pent-up' travel consumption ahead of China's October national holiday.


entitled ‘Strategies for the new normal’ featured global behavioural change and commercial strategy expert Mark Taylor. He delivered a thought-provoking analysis on challenges facing the industry and how companies and individuals can address these challenges. Meanwhile, a Travel Retail 2.0 session tackled how the industry must ‘adapt to survive’ in the post- pandemic world. Bolstering the programme was the


third edition of the consumer-voted Travel Retail Awards [visit TRBusiness. com for the finalists and winners], inaugural Travel Retail Sustainability Forum (TRSF) and the 1nSpirit Webinar and Workshop. TRSF shone the light on pre- and


post-Covid-19 investments, such as reducing single-use plastics, that enshrined the importance of environmental responsibility across companies’ supply chains (see p15 for more). Meanwhile the 1nSpirit Webinar


and Workshop presented new and exclusive data from 1nSpirit – The Wine & Spirits Travel Retail Data Hub, a collaboration between m1nd- set and leading beverage alcohol data and intelligence provider IWSR.


“It’s been a week full of great and interesting insights. We truly enjoyed this innovative way of getting the whole industry together, especially during these uncertain times.”


Elisa Fontana, Head of Marketing and Trade Marketing Travel Retail, Haribo


20 TRBUSINESS


of Custom Analytics at the IWSR, revealed a few early findings that show a variance on the impact in several country markets, with strong consumption levels building on 2019. While the spirits market registered


fairly flat growth in 2019, whisky, gin, tequila and vodka had some nice success in travel retail with new launches and activations. He continued that while structural


and regulatory restrictions will forbid traffic bouncing back to prior levels, this is expected to be temporary. However, spirits sales are expected to be down by about 25% next year on 2019 levels.


Ecommerce opportunities Peter Mohn, CEO, m1nd-set then provided exclusive consumer insights on pre-Covid travel retail shopping behaviours in the alcohol category. “The unwillingness to carry more


items is a crucial factor as a barrier that needs to be overcome,” said Mohn. “We should think about the ecommerce opportunities: ordering before and collect on arrival.” According to m1nd-set, 85% of


alcohol shoppers would be willing to travel in the six months after travel bans are lifted, but 78% of those shoppers would change their habits at the airport on future international trips. Of this, 42% of shoppers would spend less time shopping in the duty free store. Mohn confirmed that IWSR and


m1nd-set will offer a twice-annual read of the TR liquor market, featuring behaviour insights at category and sub-category level and predictive analysis based on behaviour and sales data sets. The intelligence, informed by


international travellers recruited at airports, will cover key indicators, such as choice drivers behind purchases, full path-to-purchase analysis, footfall and conversion, along with demographics.


Linking various data points (volume, value, behavioural indicators, pax data and other aspects affecting the industry) m1nd- set and IWSR will extract key trends. The data hub, which will be offered


as a subscription product, will use a scenario-based forecasting tool allowing brands to prepare for future fluctuations in traffic figures. M1nd-set and IWSR will release


the first findings in Q1 2021 with data covering the period July – December 2020. This will then be updated every May (to reflect period July –Dec of prior year) and every October (to reflect period Jan – June of current year).


Plaudits roll in During TRMarketplace week, stakeholders from across the global DF&TR industry praised the ingenuity of the platform and its flexible, convenient format. In comments shared on social


networking site LinkedIn, Elisa Fontana, Head of Marketing and Trade Marketing Travel Retail at Haribo said: “It’s been a week full of great and interesting insights. We truly enjoyed this innovative way of getting the whole industry together, especially during these uncertain times. A big thank you to TRBusiness for organising this event and to everyone who contacted us during the week.” Jan Pasold, Managing Director


Global Travel Retail at Ritter Sport said: “TRMarketplace is a new but very good experience. Great webinars and lovely to see and speak with customers. “I can only encourage anyone


who has not registered yet to do so for the post event options and opportunities.” Hoj Parmar, CEO, Nuwave


Channel Partners commented: “I was privileged to be among the panellists in a great session held online during TRMarketplace – a fascinating discussion about the insights into consumer electronics in the travel retail market.” «


The TRMarketplace digital networking forum remains open in a product showcase format until 31 March 2021, with all webinars and workshops available to view for the duration.


NOVEMBER 2020


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