TRMARKETPLACE: IN REVIEW
TRMarketplace attendees salute valuable learnings and contacts
In launching TRMarketplace – travel retail’s first digital meeting and networking forum – TRBusiness unlocked a key window of business opportunity during an agonising trading period wrought by the coronavirus (Covid-19).
T
RBusiness’ ethos of ‘Helping the industry grow’ has never been more important,
as coronavirus (Covid-19) cases continue to rise across the globe as part of the so-called ‘second wave’. This is notable in Europe,
where the UK has implemented another national lockdown until 2 December [correct at the time of writing – Ed] with all the economic and social repercussions that entails. Untold damage has already been
done to the world’s air transport ecosystem, which travel retail relies so heavily on. In Europe alone, ACI has forecast a slump in passenger volumes of -69% (1.69 billion) and decline in airport revenues of between -60% -70% in full-year 2020 as operators work tirelessly to stem cash burn. Sensing the perilous situation,
TRBusiness and partner Bluedog Productions revealed TRMarketplace (28 September – 2 October; extended until 9 October) a new user-friendly iOS, Android and web-based exhibition platform for the duty free and travel retail industry. TRMarketplace offered suppliers/
brands the opportunity to connect with buyers using an intuitive algorithm, chat, host meetings and showcase products through ‘Brand Hubs’ at an accessible pricepoint for all. Retailers, airports, cruise lines, airlines and border stores gained access free of charge. The forum remains open in a
product showcase format until 31 March 2021. Supporting the dynamic digital
networking platform was an extensive Knowledge & Insights programme of webinars and
NOVEMBER 2020
The dynamic, intuitive, platform allowed buyers and brands to connect, chat, host meetings and learn.
workshops taking place over the five days (28 September – 2 October). These combined expertise
from m1nd-set, the Institute of International Retail (IIR) and others, with a focus on pre- and post- Covid-19 shopping behaviours.
Invaluable intelligence Intelligence on shopping preferences, basket sizes, passenger mix, communication, travel touchpoints, staff interaction and reaction to digital activities married with information on training guidelines and actionable insights for travel retail marketers and brand ambassadors. Among the 20-strong webinar
lineup were category-specific sessions and several first-to-market initiatives. Proceedings kicked off in earnest
with a compelling opening keynote on Monday 28 September entitled ‘Embracing and leading through change’. This featured addresses from Dubai Duty Free Chief
Operating Officer Ramesh Cidambi; Amsterdam Airport Schiphol Director of Consumer Products & Services Tanja Dik; and Kepios/DataReportal Founder and CEO Simon Kemp. The keynote epitomised the
strength and resilience of DF&TR during a period of monumental change and adaptation, with innumerable takeaways on forging cast-iron retailing partnerships to enable the industry to survive and flourish during and after the pandemic. A two-part workshop series
Sensing the perilous situation, TRBusiness and partner Bluedog Productions revealed TRMarketplace (28 September – 2 October; extended until 9 October) a new user-friendly iOS, Android and web-based exhibition platform for the duty free & travel retail industry.
TRBusiness TRBUSINESS 19
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