EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Helping Each Other Leads to Engagement
“He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” —Benjamin Franklin
This simple observation has proved so enduring that there’s a well-tested psychological phenomenon built around it: The Ben Franklin Effect. If you ask someone for help, it goes, they’ll start to like you, and a friendly relationship will often start to form. Here’s how it worked for Franklin:
“Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. He sent it immediately, and I return’d it in about a week with another note, expressing strongly my sense of the favour. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.”
It goes against our instincts, which tell us that helping someone out is the way to engage. Instead, let them help you. It turns out that we like to be called on to help—for some people in this industry,
it’s their joy. But remember to let someone else help you out once in a while—after all, you’ll be doing them a favor.
Can you do me a favor? Share your feedback on Senior Living Executive magazine: Please take our reader survey, at
argentum.org/readersurvey. Your communities have changed a lot in the past year, and we want to to be sure you receive the content you need. Thanks in advance (and there’s a gift card drawing, too). This issue is so packed with ideas, it’s hard to choose what to highlight. In putting it together, I was amazed at the efforts, care, and creativity that went into developing ways to keep people engaged—through technology (p.8), activities (p.22), dining (p.33), learning (p.28), and more. But here are three not to miss: The impressive programs highlighted by the Argentum Best of the Best Awards (p.16), the stories behind a moving art exhibition featuring older adults (p.49), and an interview with Validation method pioneer Naomi Feil, age 89 (p.43). I’d also like to share that Argentum’s Senior Living Executive magazine has received two 2021 Tabbie Awards from Trade, Association, and Business Publications International (TABPI): No. 12 in the 25 Best Single Issues category was the Senior Living Executive July/August Workforce issue, and an honorable mention in the Departments category for its new Equity & Inclusion column.
— Sara Wildberger Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS
Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
Jessica McKay
jmckay@argentum.org
DIRECTOR OF PROGRAMMING
Liderby Gladden
lgladden@argentum.org
DIRECTOR, MEMBER SERVICES & DATA
Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT
Olivia Wilson
owilson@argentum.org
PROJECT DIRECTOR, APPRENTICESHIPS & WORKFORCE DEVELOPMENT
Megan Robinson
mrobinson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT
Rosa Montgomery
rmontgomery@argentum.org
SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS
Meredith Bonyun
mbonyun@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
EDITORIAL
COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE
Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
INTERNS
Richard Feliz-Garcia Amana Tashfeen
Senior Living Executive, Volume 28, Number 5 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
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Copyright ©2021 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
Association TRENDS 2019 TRENDY Awards
Trade, Association, Business Publications International 2021 TABBIES Awards
2021 SEPTEMBER/OCTOBER 2021
ARGENTUM.ORG 7
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