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2021 ARGENTUM BEST OF THE BEST AWARDS


BEST OF THE BEST Radio Recliner Bridge Senior Living


INTERNET RADIO DJS ARE DEDICATED TO THE ONES THEY LOVE


The warm thrill of getting a shoutout or dedication on your favorite radio station never gets old. Bridge Senior Living (BSL) brought it forward during a time people most needed to connect, engage, and remember that although friends and loved ones were apart, it wouldn’t last forever.


On Radio Recliner, “DJ Sassy Sarah” and “DJ Karaoke Cowboy” share stories, songs, recorded messages, and call-in requests from BSL communities all over the country. Anyone can send in a request, and anyone can listen via internet browser.


New smart phone technology makes creating a DJ set of songs, commentary, dedications, and stories into a process that can be done—“from the comfort of their recliners.” BSL and its brand agency, Luckie & Co., help with the simple training. Listeners, DJs, friends, family—all interact and enjoy memories and songs from the past, and sometimes, current favorites, too.


Top of the Charts


The ingenious new product caught on fast. It was a huge hit with residents, families, and friends, who offered testimonials like this one to “DJ Peppermint Patty:” “Her family listens from all over and they love hearing her…She puts a lot of thought into her shows and mentions staff and residents often. We are so proud of her!”


Or from one of the DJs themselves: “It was great, and I had a lot of fun.”


During the times of social distancing, it was tough to keep the socialization flame going. Radio Recliner was the spark the communities needed. The “Resident DJs” got to express themselves creatively and tap into the music and memories that made them happy—plus hear about others’ and get to know their favorites. Residents and the people who were missing them also could express themselves emotionally—in a simple and heartfelt way, through the music and dedications.


“In other words, BSL residents were able to continue the crucial work of building social connections with fellow residents,” the company wrote, “so they could hit the ground running socially once restrictions were lifted.”


SEPTEMBER/OCTOBER 2021 ARGENTUM.ORG 17


Radio Recliner climbed the charts in the media as well, with coverage including CBS “This Morning” (twice), “Live with Kelly & Ryan,” NPR, The Washington Post, and Fox—and 4 million social impressions. The program also scooped up awards, including two silver Clio awards. The Radio Recliner shows are also stored in the Library of Congress.


The pinnacle: Music legend Dolly Parton reached out to the residents at Somerby Franklin, a BSL community in Franklin, Tenn., to share her love for Radio Recliner and compliment the DJs on their skills.


Ron Kegaris, aka “The Buckeye,” takes a request.


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