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MARKETING SOLUTIONS COMPANY REBRANDS TO REFLECT GROWTH


Washington, D.C.-based Capitol Seniors Housing and Louisville, Ky.-based Atria Senior Living have opened Atria New City, a community with 80 assisted living and memory care residences in the New City area of Clarkstown, N.Y. The contemporary design provides flexible com- munity spaces and natural light, with an indoor walking loop and sunroom in the memory care area and is equipped for technology use and safety and wellness measures.


GlynnDevins has rebranded as Attane, offering results-based marketing solutions serving the senior living, healthcare, and financial services industries. Since 2017, the company has experienced a rapid growth trajectory with a five-year average annual growth rate of 33 percent. In the past eight months, GlynnDevins acquired two marketing technology businesses: Linkmedia 360 (October 2020) and Bluespire (February 2021) with each branded as “a GlynnDevins company.” The company, based in Kansas City, Mo., has integrated operations, solutions, and marketing professionals from all three companies.


“We have grown and evolved from being a traditional marketing agency and have combined three market leaders under one marketing technology brand— Attane,” says CEO Chris Egan.


GlynnDevins was founded as a marketing agency in 1987 by Jim Glynn and George Devins to serve the senior living industry. Attane has now grown to employ more than 300 associates nationwide and predominately supports senior living


In their ninth joint venture, Confluent Senior Living, based in Denver, Colo., and Harbor Re- tirement Associates (HRA), based in Vero Beach, Fla., have broken ground on HarborChase of Shaker Heights, in Shaker Heights, Ohio. The community is to have 108 assisted living and 28 memory care residences and is slated to open in late 2022.


communities/operators as well as healthcare and financial services industries. The new website is attaneresults.com.


SEPTEMBER/OCTOBER 2021 ARGENTUM.ORG 55


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