EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Embracing Hope As The New Year Begins
I hope that by the time you’re reading this you’ve had some kind of holiday break, even a day or two to put down the great responsibility senior living professionals live with, and be together, or be thankful, or simply be. As I write this, in December, we’re seeing planning powering forward as a vaccine rollout gets closer every day. It won’t all be over at the first vaccination, not by a long shot—but it’s good to open the door to hope again. Managing critical COVID-19-related duties on top of the
day-to-day that can already fill more than a day was hard enough. The second wave is taking a toll. It could start to feel like you’re waiting for that break that never comes.
None of us is alone in this: Take a look at some of the results of OnShift’s
Workforce 360 Survey, on page 47 in CEO Mark Woodka’s regular column. It asked more than 2,100 senior living professionals for their perspectives on workforce challenges and the impacts of COVID-19. “Unfortunately, 54 percent report difficulties managing this fear and anxiety, which has led to burnout, which a whopping 80 percent of providers report,” he writes. That means it’s time to bring out the strong stuff: everything you know about stress-busters, self-care, coping mechanisms, mindfulness, relaxation techniques— whatever it takes to stay healthy in this very tough new territory.
An inspiration break Paging through the winners of the Senior Living by Design annual competition (p.9) is like a mini getaway. The creativity and comfort the five winners and honorable mention display is a breath of fresh air.
Memory care is always an inspiration—the caregivers and educators in the field are not only able to find hope and joy within stressful situations, but to communicate it: See articles on about person-centered care (p.30), the Montessori approach (p.46), and countering the effects of social isolation (p.42). At this year’s Senior Living Executive Virtual Conference, held online, more than half the attendees were first-timers—and none were shy about asking questions and getting into discussions. Catch up with a few of the takeaways on page 38.
— Sara Wildberger Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, MEMBERSHIP & EVENTS Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, PROGRAM CONTENT Denise Brassé
dbrasse@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROJECT MANAGER, APPRENTICESHIPS & WORKFORCE DEVELOPMENT Megan Robinson
mrobinson@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
MARKETING SPECIALIST Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
STAFF ACCOUNTANT/ HUMAN RESOURCE MANAGER Olivia Wilson
owilson@argentum.org
EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 27, Number 6 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
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