MEMORY CARE
How Silverado’s Loren Shook Connects Mission to Leadership
By Patrick Connole
S
ilverado, a leading memory care spe- cialist based in Irvine, Calif., works to provide the highest quality of life
for its residents, and by extension to their families and to its own community of care- givers. Loren Shook, a founder of Silverado, as well as chair of the board, president, and chief executive officer (CEO), talked with SLE, and explained how the guide posts the company lives by are an integral part of how he and his team lead. Silverado has 27 communities across the
country serving memory impaired people in its assisted living business and has focused on this market niche since inception.
A cornerstone of Silverado’s core operat-
ing philosophy is “LOVE>fear” and the lens through which the company’s associates in- teract with each other and make decisions in the care of residents and patients. Silverado says this approach has helped push boundar- ies and led to many innovations, leading to a positive impact on countless lives. Central to this Silverado story and phi-
losophy is its leadership, and specifically Shook, who has been at the helm for the organization’s 26 years of existence. He founded the business with Jim Smith and Steve Winner after working in hospital administration.
When asked about how he leads, Shook
says he follows the servant leader model, but doesn’t want one or two words to define how he or other Silverado executives operate. “My leadership style is to be a servant,
to really connect with the vision and the purpose and the mission of the company. A lot of energy and effort goes into what the company stands for and to lay that out in a hopefully compelling manner that inspires people to want to be part of the company,” he said. “Our vision is to give a quality of life to our residents, our families, and each other.”
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