SCHOOL FUNDRAISING NEWS Autumn term
Make a difference to our pupils’ lives
OUR WISHLIST FOR 2020/21 £25,000
Build a new playground – support the health and wellbeing of our children by helping us create a safe and fun place to play.
£5,000
Buy a food waste composter – support our eco-school drive and help our pupils learn about recycling waste and growing crops.
£1,000
Transform our library – help us buy new books and create an exciting environment to get our pupils reading.
@Support our school
There are many other ways you can boost school funds online, including:
@
@ @
smile.amazon.co.uk giveasyoulive.com
donatemyschool.com
£18,250 DATES FOR YOUR DIARY RAISED SO FAR:
OUR UPCOMING EVENTS AND FUNDRAISING DRIVES OCTOBER
NOVEMBER RAISED SO FAR: £2,300 aa CAMPAIGN UPDATES… RAISED SO FAR: £35
PUPILS LAUNCH NEW BOOKS APPEAL Our pupils love reading, so we asked them to launch our £1,000 campaign for new school library books. Year 6 pupils spoke at a PTA meeting to highlight the importance of reading. We also received local press coverage!
£500 IN MATCH FUNDING A massive thank you to parents who have asked their employers for financial support with our playground campaign, securing a total of £500 to match the funds we have already raised through class collections for the textile recycling scheme Bags2School.
Movie night in aid of our playground campaign
Tickets: £5 BUY HERE
12 20
Tickets: £3 BUY HERE
Silent auction in aid of our composter campaign
NEWSLETTER CHECKLIST 4
Focus on two or three fundraising campaigns over the
year to avoid donor fatigue, and to build momentum. People are inspired and energised by working towards goals, so keep reminding readers why their donation is important (we may have mentioned this before – it’s intentional!)
4
Use persuasive language – pronouns such as ‘you’ and ‘we’
help create the sense that ‘we’re all in this together’. Other techniques
(used every day by campaigners and advertisers) include using
rhetorical questions, emotive language and repetition.
4 4 4
Include a section where you can share success stories – this could
be a grant you’ve been awarded or a recent sponsored event. It’s crucial to demonstrate how everyone can make a difference.
Flag calls to action. Include a link to the ‘Support us’ page on your
website. This is where people can learn more about the projects, and can donate online.
Use visuals – a fundraising tally thermometer or chart
(downloadable for free), or photographs of happy children benefiting from your fundraising.
4
4 4
Keep your text bite-sized. Provide any contributors with a strict
word count – they should be able to convey the most important information in 100 words or less.
Introduce a #hashtag to support your fundraising, and share this
on social media.
If you have any business donors, include their logos/ contact
details at the bottom to acknowledging their support.
FundEd SUMMER 2020 25
READING IMAGE: DGLIMAGES/
ISTOCKPHOTO.COM
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