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50


BUSINESS FAMILY


by Ged Henderson


Mathew Hall THE GENERATIONS GAME


For four generations members of the Hall family have been producing their award- winning farmhouse cheese against the backdrop of Lancashire’s rural splendour.


Butlers Farmhouse Cheeses can trace its history back to 1932. And like many family concerns in Lancashire it is proud of that heritage and well aware of the DNA that sets it apart.


Longevity comes to these businesses through a range of attributes. They include resilience, innovation and the speed of their response to challenges and opportunities.


Matthew Hall is the fourth-generation owner of Butlers. He says: “Our people, our products and our pioneering spirit sit at the heart of our longevity.


“Family businesses are unique. It’s about having people who really care about what they are doing and the impact they have – and that really resonates with our customers.


“They get quality products made with love and we focus on development and innovation because it is the right thing to do for our customers, our people and our community – not because it’s something a shareholder in the City needs.”


In common with long established family firms across Lancashire, heritage and authenticity are important ingredients in the cheese-


maker’s recipe for success. Matthew says: “As a manufacturing-based family business, we have our own farms and so we have provenance and real and genuine connection to our product – there’s no fakery.


“You get a lot of manufacturing-based businesses which operate as a sales and marketing company and have someone else manufacture their product for them, so there’s a real disconnect with where the product comes from.


“While sustainability wasn’t a word that was used in the early decades of our business, my great-grandparents would say, ‘keep that, it might be useful one day’ and that still feeds through into our business today.”


He adds: “Family business to me means opportunity. We have very strong foundations, a rich history and a product that’s well-known.


“We take those foundations and break boundaries out of Lancashire into national and international markets – and that delivers an entire set of new opportunities. That’s very exciting.”


Mark Adlestone has in his office an “enormous” family tree which goes right back to his great grandfather who arrived in Britain from Russia in the 1880s.


A family business since 1919, Fylde coast headquartered jewellery group Beaverbrooks


can trace its roots right back to Mark’s grandfather and brothers. The group has recently reported a record turnover and hailed a year of investment, posting £225m turnover for the year ending February 2023.


Our structure means that we can make decisions quickly


It has grown its number of stores to 87 across the UK and is set to move head office from St Annes to bigger premises in nearby Lytham, another sign of continued ambition.


Mark says one of the defining features of a family business is its focus on the long term. “We keep looking to the future,” he adds.


“We are not beholden to our shareholders and the structure means we can make decisions quickly. We don’t have to go to the City or talk to a lot of analysts to explain why we are doing what we do. That is quite liberating.”


There are challenges. Mark says it is important to manage the number of working shareholders as the generations grow. He explains: “Family businesses can’t be for every member of the family, it is just not possible.”


Having taken opportunities to buy back shares from family members over many years he says Beaverbrooks is now owned by his “immediate”


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