city can be both a challenge and an opportunity. Guy explains: “There obviously aren’t as many designers, developers and marketers in Lancaster as you might find in Leeds, Newcastle or Glasgow, but there also isn’t the competition for talent.
“We find we can attract really talented people that have often worked in the big cities and now want a different lifestyle.
“We’ve got Morecambe Bay and the Lakes on our doorstep, but we’re also close enough to Manchester and Liverpool, and you can get a train direct into central London in two and half hours.”
Workhouse is based in Ribchester in the Ribble Valley. A specialist creative agency it has more than 30 years’ experience in the built environment sector.
The business, which also has an office in Manchester, is recruiting and has big ambitions for the future. Martin Meadows, Workhouse managing director, says: “We want to be the number one creative agency in the UK for the built environment.”
The impact that we make as a sector should not be underestimated
That specialisation and accumulation of expertise in the sector has grown with the business, which is now looking to really exploit it. Bringing it all together was, Martin says, “a light-bulb moment”.
Workhouse has also proven its ESG credentials by earning B Corp certification. Martin is proud of that achievement and sees it playing an important role in the company’s future development.
The agency is now part of a select group of currently only 1,300 like-minded B Corp businesses and organisations in the UK, which prioritise people, planet and purpose.
Martin says: “The creative industries have such a profound influence on the very brand values that can make a real difference to the way businesses behave socially and environmentally. The impact we can make as a sector shouldn’t be underestimated.”
He adds: “B Corp has further galvanised our team around our values. It is confirmation of what we’ve been working hard to achieve - using business as a force for good.
“The high standards of transparency and accountability that come with both achieving and retaining the certification align perfectly with how we want to act as a business.”
He also believes it will be a big plus point for the business when it comes to recruitment and attracting talent, a process also helped by having the Manchester office.
Founded in 2012 by creative director Laura Weldon, Studio LWD is a ten-strong multi- service brand-building agency operating from offices in Poulton-le-Fylde.
It continues to grow its client base and this summer announced it had achieved double-digit growth for the second year in a row. Laura says: “Our mission is to bring big brand thinking to SMEs and public sector organisations who really want to stand out from the crowd.
“Our growth over the last two years is really down to the talent, expertise and dedication of our growing team in delivering creative solutions that have real and tangible impact for our clients.”
HOW TO MAKE YOUR NEW WEBSITE FREE OF CHARGE
WHY B2B BUSINESSES STRUGGLE WITH ONLINE LEAD-GEN
The classic story from new prospects that contact us is that they have tried lots of approaches to digital marketing, and several suppliers, but have not yet achieved the results they want.
When somebody gets in touch in this situation, we help them analyse why, using an online strategy call and some self-assessment tools they can complete independently.
There is a recurring theme in the outcomes of these assessments: over-complication.
Marketing and online lead-generation is actually a straightforward process.
Know your market, have a sound value proposition, some credibility and authority you can show, and then it is simply a case of building quality marketing assets, web pages and campaigns that align with that.
Then the data flows and we no longer need to speculate whether our positioning and messaging is good. We can see exactly the profile of people that do and don’t respond, and we can watch videos of how they browse our websites.
But often, businesses haven’t yet established the basic elements of their strategy. They have tried an unfocused mix of tactics and channels, staff and suppliers, none of which have fully worked.
We actually need simplification: a solid plan, quality and expertise in its delivery. And often less work, fewer people and less budget.
Do you recognise this scenario? What would happen if you simplified your approach to online lead-generation?
For further information call Steve Brennan Tel: 01772 591100
www.bespokedigital.agency
Steve Brennan Co-founder & CEO
The Hotfoot team LANCASHIREBUSINES SV
IEW.CO.UK
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CREATIVE
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