international hub car rental
focus on environmental concerns, plug- in cars are proving another disruptive force not to be ignored. Electric cars appeared on the market about eight years ago, and companies such as Enterprise Rent-A-Car and Hertz began introducing them to fleets not long after. Today, Sixt offers three types of plug-and-go cars: the BMWi3, BMWi8 and the Tesla Model S. Toyota, Tesla, BMW and Mercedes are the biggest manufacturers of electric cars but there are also models such as the Leaf from Nissan and the Outlander PHEV from Mitsubishi for people to choose from and rental fleets need to reflect this. Car hire companies know they have a responsibility to help cities meet lower emissions
The car hire experience is changing
Car rentals will be powered by smart technology
targets but they need to balance this with reacting to consumer demand, which is no easy task.
In the self-driving seat The imminent arrival of self-driving
GOING GREEN: PLUG-IN CARS ON THE UP 80 million
New cars sold annually
Estimated global sales of electric cars by 2025
million 16.5 million
five one
Estimated number of plug-in (hybrid and electric) cars on roads worldwide
million by end of 2018
Number of electric cars expected to sell per year at current pace
16%$398 147,000
of new cars will be electric by 2025
Value of global hybrid car market by 2024
Number of
registered plug-in cars in UK (April 2018)
16% (2016-2024)
Growth rate of global hybrid car market
11% 18%
Projected growth rate of electric car rental market worldwide (2017-2021)
Projected growth of electric car rental market in Europe (2017-2021)
Percentage of new cars in the UK that are plug-in (Q1 2018)
2% Sources: EV-Volumes, UBS, Technavio, Research and Markets, Next Greencar, Platform for Electromobility, Transparency Market Research 60 wtm insights summer 2018
cars also provides a new threat (and opportunity) for the industry. In an attempt to start future-proofing now, a number of rental companies are exploring partnerships, with Avis joining hands with Waymo and Hertz tying up with Apple, for example, to support autonomous vehicle development and maintenance.
Recognising the potential, Susan
Lombardo, senior vice-president of vehicle acquisition at Enterprise Holdings, wrote in a piece for the company’s website: “Many drivers experience new automotive technologies for the first time in rental vehicles. I have no doubt that the US car rental industry will be an early adopter and will be able to help introduce autonomous driving technology to millions of consumers just as we have done with anti-lock braking, stop-start technology, hybrid electric vehicles and all of the other new technologies.”
Sixt is also monitoring the development of autonomous driving “very closely”. Alexander Sixt says: “Imagine how customers could use an app to reserve a rental vehicle that would drive up independently at the transfer point at an agreed time. Prior to the introduction of purely autonomous mobility, however, numerous technological, regulatory and ethical issues still need to be clarified by vehicle manufacturers and politicians.” Whatever the future holds, car rental suppliers will need to have their eyes on the horizon to win the race.
wtm.com
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