tourism potential index data trends
Kirkjufell mountain, Iceland
FIGURE 3:
SEVEN COUNTRIES THAT HAVE RISEN IN STATUS
NORWAY +3.3
UKRAINE +2.9
PORTUGAL +2.6
UAE +2.2
SOUTH KOREA +1.1
Switzerland has slipped to three stars in 2018, after the strong franc and poor snowfall impacted demand. Singapore has been ranked four-star, together with six other countries: Austria, Portugal, Sri Lanka, the UK, the UAE and Hong Kong. Sri Lanka is the only four-star rated country in the top 10. GlobalData says it “is expected to experience fast growth in the future”. Sri Lanka’s tourist arrivals reached record levels in 2017, totalling 2.3 million international visitors. GlobalData says Sri Lanka is “investment-friendly and has improved its road and air infrastructure significantly”. Ukraine has been elevated from a one-star to a two-star rating, thanks largely to its price competitiveness as a tourist destination, but Russia has lost a star.
3 Rising up
Only seven of GlobalData’s top 60 countries rose through the ranks in 2017.
Portugal, the UAE, Norway, South Korea, the US, Egypt and Ukraine were
wtm.com
USA +0.3
EGYPT +0.2
Sri Lanka is expected to experience fast future growth
all adjudged to have increased their attractiveness as a destination. The biggest riser was Norway,
which rose from 34th place to eighth, increasing its rating by 3.3 points. GlobalData took into account its number of new tourism and hotel projects, including the 13-storey New Munch Museum in Oslo. Portugal rose from 15th to third, with a score that increased from 51.3 to 53.9 due to its low inflation, which was deemed to have increased its competitiveness.
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globaldata.com summer 2018 wtm insights 21
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