italy sponsored feature
What’s new... Did you know?
• There are 42,000 pizzerias that serve customers in Italy, with almost three billion pizzas being consumed in them every year.
• The small town of Montalcino is the birthplace of popular and well-known Italian wine Brunello di Montalcino. But, together with the hamlets of Castelnuovo dell’Abate, Sant’Angelo and Torrenieri, it is also an art city offering ancient Etruscan-Roman origins and extraordinary works of Sienese art. • An Alba white truffle is one of the most expensive you can eat, with the most valuable fungi selling for €100,000 in Hong Kong in 2009. • In the famous Carlo Collodi book The Adventures of Pinocchio, the Fox and the Cat take Pinocchio to dinner at the Red Prawn Inn, which is also known as the Gambero Rosso restaurant in Rome. • The pistachio plant can live for 200-300 years, and thrives in Bronte, Sicily. The nut has been given the nickname “green gold” and has several names in Sicilian dialect, including scornabecco, spaccasassi and fastuca.
Don’t miss...
2018 is the Year of Food and Wine
back to the Roman Empire – archaeological studies near Mount Vesuvius showed that citizens experimented with techniques for making an ice and lemon juice product and keeping it cool. Gelato as we know it today first made an appearance in the 16th century, when milk, cream and eggs were added. Now, the dessert is synonymous with Italy.
Wine of the world With Italian food making such a mark in the
world’s favourite products, the country’s wine is equally important. The rolling hills between Pisa, Arezzo and Florence are popularly referred to as “the heart of Tuscany”. Its dense vineyards, chestnut forests, medieval villages and romantic castles make up the birthplace of Chianti; one of the world’s best red wines. The soft and velvety drink’s notes of violet, iris and vanilla can be paired with a traditional Tuscan vegetable dish named ribollita or other regional classics such as crostini and chicken liver pate or bruschetta with tomatoes.
While the British say “work to live, don’t live
to work”, the Italians would most definitely say “live to eat, don’t eat to live”; a mantra that’s almost irresistible.
wtm.com summer 2018 wtm insights 31
• Between the end of October and the beginning of November, festivals and feasts celebrating The Novello (time of new wine) pop up all over Italy. These include the Festival of New Wine and Olive Oil in Vignanello; The Steam Train of New Wine in Lombardy; New Wine on the Streets in Orsago; Feast of the New Wine in Bardolino; and in Puglia’s Leverano, locals and visitors celebrate for three whole days.
• The International Alba White Truffle Fair will take place in the Piedmont region from October 6 until November 25, 2018. Visitors can see live cooking shows, explore exhibitions, browse markets and taste local wines.
• The Napoli Pizza Village festival runs every September in Naples to celebrate pizza the Neapolitan way. Plus, 40 of the city’s historic pizzerias will compete in the event’s World Pizza Championships.
• Every year, the International Artisan Gelato Exhibition brings round tables, international contests, demonstrations and technical seminars to Longarone for artisan ice-cream makers, traders and visitors alike. The dates for the next event are December 2-5, 2018.
• “Acetaie aperte” is an annual open house of the best vinegar makers in Moden, taking place on September 30 in 2018. The one-day event sees more than 30 producers of balsamic vinegar treat visitors to tours of their artisan factories.
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