welcome up front The team
EDITORIAL Pippa Jacks
Group editor, TTG Media
pjacks@ttgmedia.com +44 (0)20 3714 4117
Gary Noakes Debbie Ward
Contributing editors, WTM Insights
wtm@ttgmedia.com
SALES Justin Berman
Sales manager, WTM Insights
jberman@ttgmedia.com +44 (0)203 405 6528
Matt Roclawski
Sales and marketing director, TTG Media
mroclawski@ttgmedia.com +44 (0)20 3714 4102
PRODUCTION Stephen Miller
Production manager
smiller@ttgmedia.com +44 (0)20 3714 4119
Lisa McMahon
Creative director, WTM Insights
lisa@78create.com
Jasveer Mehay
Creative director, TTG Media
jmehay@ttgmedia.com
Terry Barber Chief sub editor, WTM Insights
PUBLISHER Daniel Pearce
Managing director, TTG Media
dpearce@ttgmedia.com +44 (0)20 3714 4101
W
From the editor
hat’s the most delicious and memorable meal you have ever enjoyed on holiday? A bowl of freshly made pasta in Italy? Fragrantly spiced street food in Thailand? A succulent steak washed down with Malbec in Argentina? Trying local cuisine while overseas is nothing new but thanks to the
recent burgeoning of cooking programmes on TV and the continued march towards more “experiential” trips, food and drink has become a driver for travel like never before. The World Food Travel Association says more than four-fi fths of travellers today want to learn about local food and drink on their holiday, and that more than half will take oh-so-shareable photos of food when they travel. From food festivals and Michelin-starred restaurants to vineyard tours and cooking schools, the modern traveller wants to taste a destination as much as see it. Our feature on gastronomy travel in this issue looks at the increasing value placed on culinary experiences by travellers, and how tourist boards and tour operators are – pardon the pun – catering for it. Elsewhere, we consider how Brand USA has been harnessing big-budget movies to bring its message to the world, how a Danish tour operator has become the latest budget transatlantic airline, and how recent changes to data protection regulations will aff ect companies globally – not just in Europe. We also bring you highlights from the recent WTM Latin America, WTM Africa and Arabian Travel Market events, and take a closer look at tourism trends in Greece, Switzerland, Japan, Dundee and beyond. I hope you enjoy this second edition of our recently launched magazine; there’s certainly plenty to digest!
issue two: summer 2018
Published by TTG Media Ltd Friars House,
160 Blackfriars Road, London SE1 8EZ
WTM Insights is the offi cial publication of WTM, published on behalf of Reed Exhibitions Ltd
Terms and conditions:
WTM Insights is published by TTG Media under licence from Reed Exhibitions Limited. The copyright in the design and content of the magazine is owned by TTG Media, Reed Exhibitions Limited and its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise – without the prior written permission of Reed Exhibitions Limited. World Travel Market, the World Travel Market logo, WTM, the Arabian Travel Market logo, ATM and Hosted Buyer are trademarks of Reed Exhibitions Limited. RELX Group, RE symbol, Reed Exhibitions and Reed Travel Exhibitions are trademarks of RELX Group plc.
wtm.com summer 2018 wtm insights 3
Pippa Jacks Group Editor WTM Insights
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