contents up front


What’s inside 8


News


A round-up of what’s happening in tourism and travel around the globe


Review


What went on at WTM Latin America, WTM Africa and Arabian Travel Market


Interview Data trends Technology 17


An in-depth look at how changes to EU data protection laws could have global impact, and tips on influencer marketing


Luxury


What’s new and what’s hot in the Maldives and Seychelles


Sector analysis


Gastronomy: Why food tourism is a growing trend and what destinations can do to promote and deliver it


International hub


Car hire: New vehicle technology and shifts in buying patterns are affecting rental companies


Week in the Life 59


WTM portfolio conference and seminar manager Charlotte Alderslade


Regions 39


62 59-60 32-36 55 27-28 17-18


We talk to Primera Air’s chief commercial officer Anastasija Visnakova as the Danish brand launches transatlantic flights


20-21


GlobalData’s Tourism Potential Index (TPI) reveals the countries showing the most growth and potential


22-24 27 11-14 13 6-9


MIDDLE EAST How Jordan is diversifying its tourism offering with adventure options, golf, gastronomy and Red Sea coast development


40-41 AMERICAS Why Brand USA has gone to the movies to promote America to the rest of the world


43-44 EUROPE We talk to Elena Kountoura, Greece’s Minister of Tourism, about how the country has bounced back from the financial crisis


46


How Switzerland is appealing to Asian markets


48-49 ASIA PACIFIC Exploring the Setouchi region of Japan


51-52 UK & IRELAND This autumn sees Dundee get some long-overdue attention when a new V&A museum opens


55-56 AFRICA How Egypt plans to bring back visitors with a focus on Hurghada and a new


world-class museum in Cairo


wtm.com


summer 2018 wtm insights 5


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